If you are in the marketing field, you must be quite familiar with the word, COPY-WRITING.
For the ones unfamiliar, let’s first understand the basic concept of copy-writing. It is an art of crafting words that arouses the attention of readers leading to an action. Unlike news, copy-writing is about getting the user to ‘read-convince-action’ phase. Copy is everywhere. Slogans, blogs, articles, websites, emails and now even on digital platforms.
Copy-writing is a job that is required in every content that is published. More than 27 million pieces of content is been published on internet every day. With millions of brands in the market and so much of content being published over the internet, it is essential to stand out in the crowd. The content has to be crisp and unique. It should convey a strong brand voice.
Not everyone can do it with ease. Only few who have the art and skill of penning down innovative thoughts that reach out to the customers. These skilled copywriters should be well versed with the reputation they have and their key area that needs to be targeted. Without a good homework these skilled people cannot do a fair job.
Not every company can do the copy-writing correctly yet consistently. Known brands having a good reputation in the market and make it a point to hire skilled and professional copywriters who can sketch out articles, blogs, and advertisements in a small span of time. As more brands are migrating into the market, the better and innovative copywriters every company needs. Be it print, digital media or images, slogans or ads, copywriters should provide quality content at decent rates.
Copy-writing is an inbound marketing job, required to submit viewers or subscribers every week in forms of newsletter or social media update. This will make sure that your brand is available at the back of their mind and they haven’t forgotten about it. Thus it is essential to submit newsletter or any post on Instagram, Twitter or Facebook to refresh their knowledge about the company or the product they offer. Al this requires copywriters on a regular basis. An in-house copywriter will be well versed with the company which will be required to provide valuable content.
Is copywriting necessary only for established brands? The answer is No. Copy-writing is not only for advertisement or promotion but also essential from customers point of view. Today in the world of internet, around 72% of users head to search engines for getting detailed information about any product or service before they decide to buy. Before making a purchase decision irrespective of the money customers have to pay, they conduct a detailed research about the product, brand, contents used, reviews and so on. According to a survey, uses conduct around 12 billion searches every month.
Keeping this in mind, we can now understand the reason why various brands opt for copywriters. They understand the importance of quality content and even more these professional copywriters create an effective advertising copy. They work on creating unique, effective and relevant content for blogs, articles, newsletters and posts for all social media accounts.
When we read the following brands, we relate to them with the slogans attached to them.
L’oeral- Because your worth it
Nike- Just Do It
McDonalds- I’m loving it
KFC- Finger Lickin Good!
These brands have created an emotional connect with the users, thus even without the Brand people can easily recognize without any prompting. It is not just the logo that matters as its places on the top with bold font, but the words that conveys the key message to the target audience. These are as much as a part of your brand as that of the logo. All this is copy and doing so in digital marketing is essential. Copywriters play a crucial role in the field of digital marketing.
Copy is required in every stage of brand strategy
Copywriters are the ones who will bring your brand in front of the audience. The words that they choose will determine the success or failure of your brand. Leveraging words carefully is their primary job. Not only choosing words but the style of presenting, tone of conveying and understanding the different copy to be presented through various channels, everything and much more is done by these copywriters.
In this digital world, one channel is never enough. You have to display your brand across various channels. The logo remains the same everywhere but the content differs depending upon the channel and your brand strategy. The words formed has been developed into a personality and is now competing with other brands. As per your marketing strategy words are formed and changes as per the strategy.
Copy-writing helps you earn money
Copywriters earn you money with every single view or click. As they help in creating sales, it is their words that enhances that. If the words are effective enough, people will learn about the brand, product and services. Once convinced only they will go ahead with the purchase. Thus, copywriters are a sales force that works 8-10 hours but their work is been seen 24 hours of the day. The real sales comes from the words they craft.
Copy-writing makes people find you
It’s the job of the copywriters to make people find you or be seen to people as they try to find something related to the product. With every 5 billion searches held on Google, 1 million converts into sales. To get into this 1 million sales, your copywriter makes sure to be shown on the Google search. As they are well versed with SEO and the way it works, they craft their work in such a way that it shows style yet effectiveness on the search engine. SEO Company in Hyderabad have experienced copywriters who diligently work on creating sentences that gets your job done.
Digital marketing company has professional copywriters that work across all digital marketing channels. But no two channels can have the same content. The content differs but the message remains the same. They understand the language that works across different brands for each target audience. For example, Instagram customers require less but effective content on the other hand, blogs or articles require more content, and news ads require less content but effective pictures.
