These are turbulent times for businesses around the world. To survive through this, every business needs to accelerate its digitization efforts. Research indicates that there is a clear connection between digital transformation and revenue growth. While many are rightly concentrating their efforts on maintaining an online presence, there is an unprecedented opportunity to turn to video as a means of brand awareness, increase sales and drive website traffic during the COVID-19 pandemic. Compelling videos can help in building and maintaining an online presence, interacting with your audience, which could be beneficial and crucial for your marketing strategy during this time.
The Perfect Tool for Engagement
Businesses are increasingly making video marketing an integral feature of their marketing strategy. Video marketing strategy can make an immense change for organizations in a positive way. It allows marketers to harness the power of video, which is the single most effective tool that can magnify a brand’s voice by creating a level of emotional engagement with the consumer. It becomes even more relevant in the current environment where the consumers are spending more time at home and are hungry for more content. Everyone is looking for some fun, which is one of the reasons videos surged in popularity during the quarantine. By integrating engaging videos in their marketing strategy, marketers can effectively attract, engage, and convert consumers.
Building a Video Marketing Strategy that Dominates
Video marketing is an immersive, interactive experience that leaves a lasting impression. But to create a compelling narrative that can effectively reach out to the consumers in the desired manner, make time before you create your video content to determine what your end goal truly is. Whether your goal is to grow brand awareness or to increase sales, simple engagement, or retention, videos need to support your strategic business goals to deliver benefits in both the short and longer-term. In addition to setting specific goals, creating high-quality content is crucial. The sheer volume of video content online presents a challenge to brands that want to cut through the noise and grab the attention of target consumers. Focus on creating compelling, inspiring, and actionable online videos that appeal to consumers’ needs and desires, delivering a message that has cut-through and achieves a defined purpose for your business.
Video is a Dominant Force in Social Media
If you are looking to drive engagement with your audience, video is the way to do it. According to TechCrunch, people watch 1 billion hours of YouTube social video per day. The importance can’t be underestimated. Social media is a vital tool for businesses of all sizes and sectors. Organizations need to review and reprioritize their social media strategies to ensure they are responding to consumer demand. Devising a video marketing strategy is a powerful way to connect with the consumer. Smart businesses are already finding innovative ways to increase their reach on social media. Social media marketing uses platforms like Facebook, Instagram, Twitter, and Pinterest to reach out to new clients. Video content on social media is thriving. Dynamic, strategic, and engaging social media videos are viewed, shared, and talked about online, generating maximum exposure for your brand.
Impact of Videos on Click and Conversion Rates
Videos are the most powerful communications medium, taking precedence over other kinds of content. Users overwhelmingly prefer videos to text, audio, and static imagery. Videos can demonstrate your product and tell the brand story, prompting your viewers to find out more about your business. Adding videos to your marketing strategy can improve your CTRs by a staggering amount, giving you a better chance of capturing your target audience and generating trust. All of this naturally translates to increased conversions and sales when viewers are influenced to act on the message presented in your videos. With such a high impact being driven from video, it now plays a central role in the marketing strategy. Video marketing is a powerful way to reach audiences, tell stories, and connect on a deeper level than ever before. It raises brand awareness, increases click-through rates, and most importantly, generates more quality leads and conversions.
Emotio is an award-winning Digital Marketing agency Northwood providing innovative and expert digital solutions. Our team has carried out hundreds of successful campaigns over two decades and is looking to deliver many more in the future. Our team has a unique understanding of the design and building processes that will help build your brand. Reach out to us to understand how we could help your business grow.
