Almost every business needs some technique or methodology to upscale its sales. There are several ways for it, and one of the most interesting ways is by using custom popcorn boxes. They might seem like an ordinary piece of cardboard or Kraft paper to most people. But with the help of printing, it can be converted into a powerful marketing tool for any business. To know how you can use these packages to boost your business to the next level, then you need a guide. In this article, you will learn about some of the best tips that industry experts gave.
Match The Design With The Brand
One of the most accurate and common ways to promote any advertising campaign; is to match it with the theme of the company. It is done with the help of using colors. Some brands are known for having a unique color that represents it. For instance, if you hear about McDonald’s, the first color that comes to your mind is yellow. Similarly, red reminds you of Coca-Cola. It helps a customer to quickly recognize the campaign. Now that you have created the perfect foundation for your marketing, you can now go for illustrations or text to educate customers. Apart from color, sometimes you can use the logo of your brand to make sure that the customers recognize you quickly.
Ask Consumers To Share
It’s one of the best ways to promote your campaign. If you offer the right incentives to the customers, then there is a good chance that they will work as your helpers. Nowadays, it can easily be done on social media. Your consumers would not have to make any extra effort. All they need to is share the image of the Custom Popcorn Boxes with their friends and family. It will spread the word about your brand, and it can result in more outreach. Just make sure that you print your packages with all the necessary bits of information to engage maximum customers. Also, you need to target a good time for this technique to work at its full potential. It is especially helpful around events like Christmas and New Year’s when people are looking to buy things for them.
Offer Collectible Incentives
By offering your customer any collectible incentives, you engage them directly with your brand. It can be done pretty easily. All you need to do is to ask them to collect a set of five or ten popcorn packages with your brand name on them and bring them after a specific time to get rewards. These rewards type can be in the form of a discount or any small product from the company to the customer. When collecting the packages to get discounts, these packages will constantly remind the customers of your brand and that they have to reach out to you soon. Also, when they return these boxes to you, you can reuse them again for the same campaign. It is a win-win situation for you in any case.
Inform About Partnerships
These popcorn packages are visible to the customers all the time, whether they are watching a movie or a match. It is why companies often use this opportunity to educate the customers about any potential partnerships. It is especially helpful for new brands that they form partnerships with a well-known company. Because the well-known company would have a good number of followers on social media, and your business will get a significant boost from there. Also, the timing for this promotion should be perfected too. It should be done around any special occasion. For instance, if it is the first anniversary of your company you can use it to target customers or you can go for occasions like Christmas to get maximum attention. All in all, it is all about educating your customers about your company and what you have to offer.
The Power Of Typography
Most people think that typography can only be used to print information related to the company. But actually, it is not the case, and it can be sued for more than that. You can add personalized messages for your clients and catch their attention. If your company has an attractive catchphrase, then you can link with the movie or the match that they are looking forward to. It will instantly make them curious about the company, and they will be more willing to buy it. Other than that, you can also use the inside of the packaging for special discount offers. For example, at the base of a popcorn box, you can print about some cashback offer. It will make a customer happy, and they can easily redeem this offer. It will encourage them to get to know more about the company, and they may even be your customers.
Promoting your business nowadays is not as hard as it was a few years back. With the advancement in the printing and packaging industry, it can easily be done with even your Custom Popcorn Boxes. After reading about the tips mentioned in the article above, you now know where to begin form. So now is not the time to stop, so you should start thinking of creative ways now!