Advantages of natural referencing :
One of the most significant benefits of SEO is that you will get quality traffic for your business. It requires optimizations to help you appear in relevant search results.
You can attract more qualified users . Users choose to visit your website and bring a sense of trust if the information provided is relevant.
Unlike traditional advertising channels, which are all about reaching consumers whether they want to hear from you or not, SEO is all about making it easy for your target audience to find you when they want specific information.
What is natural referencing?
Natural referencing ( also called SEO = Search Engine Optimization ) refers to all the techniques and work that aim to optimize the positioning of the pages of a website on the pages of natural results (also called SERP = Search Engine Results Page) of search engines.
The goal is to position these pages on the queries typed by visitors and to generate traffic and notoriety.
The work of an SEO Agency and the SEO is therefore to set up a synergy of techniques to increase the positioning and visibility of the client site on Google by approaching as closely as possible the criteria of relevance of Google’s algorithms.
In France Google represents 95% market share . SEO on Google is therefore a major issue for a company.
SEO is to be differentiated from SEA, the principle of which is to buy the display of an advertisement paid for by clicks.
Why consider working on your SEO for a professional?
Many brands and businesses know they need SEO visits, but it’s hard to know what the true ROI and cost of acquisition will be.
What value does a good SEO campaign offer? Why is SEO so important to my business? How is his presence?
If your business offers products or services for which users enter search queries in order to find information, it should be a priority for you.
We often oppose SEO and SEA, yet completing the acquisition of visibility via Google Ads auctions is a good strategy. Our specialized and certified agency can help you.
What are the arguments in favor of SEO for your business?
1) Google search generates significant visibility
Did you know that 3.5 billion searches are performed on Google every day? Regardless of your industry, Internet users are looking for information about your products or services. Having a site or commercial support on the internet is therefore important.
Seo optimization of content can generate qualified visits and it turns out that search engines generate 300% more traffic on websites than social media.
2) Without SEO optimization, there is little chance of being visible on the internet
30% of the results of the first and second pages are never clicked by Internet users. Suffice to say that aiming for the top of the ranking and referencing your site there is essential to hope to obtain visibility.
Depending on the competition present in your sector of activity, there is little chance that your content will obtain spectacular performance without working a minimum on your natural referencing.
Your strategy must therefore be constructed, consistent with your objectives and held over time.
An SEO agency will be able to support you in this task, which requires specific skills and knowledge of Google algorithms:
- Technical optimization: tree structure, indexing, URL rewriting, technical audit.
- Content optimization: Web writing, duplicate content, url optimizations.
- Link optimization: Incoming links (Backlinks), internal links, netlinking.
3) It’s a long-term strategy that takes time
An SEO and content marketing strategy can have very long-term results, making it one of the most profitable marketing methods.
This can have a noticeable impact in the first year of operation and many of them will have an impact that will last for several years.
When you invest, you know that the efforts made will generally not be visible for 6 to 9 months. See our article on SEO timelines and time to rank for keywords on Google .
It will nevertheless be necessary to be patient , create quality content and apply optimizations (internal linking, netlinking, long tail) without trying to skip the steps and expose yourself to penalties. Once the benefits of this virtuous circle begin to produce their effects, you will be able to measure the interest of this marketing strategy.
The greater the efforts and the budgets devoted, the more your strategy will be effective and will bear fruit in the long term, helping you to establish a leading position.
4) SEO builds trust and credibility
Websites that appear higher are considered more reliable and credible. 98% of visitors choose a business listed on the first page.
If you manage to access it, it means that you have gained the trust of Google. This should help gain the trust of your audience. In the minds of consumers, your ranking is a vote of confidence : “Google says this site is relevant, so it must be.
5) Google SEO impacts the purchase cycle
The purchasing cycle is broken down into four well-defined stages:
Your Content Marketing strategy must take these different steps into account . E-commerce referencing and content optimization operations will aim to make visible the content sought by Internet users at the different stages of their purchasing cycle.
Your SEO therefore plays an important role in growing organic traffic and generating targeted leads and qualified customers . The message you convey through your content is paramount depending on the intent of your visitor.
Creating content and optimizing it at different stages of the buying cycle increases your chances of being chosen when making a final decision. The sales process being a long process, the visitor has a long way to go before being converted into a customer.
Visitors may not be ready to do business on their first visit , but the fact that they landed on your website is a good opportunity. They know you, maybe they learned important information, maybe you helped them better understand their needs.
What has been given will certainly bear fruit at the time of the final decision.
You can use SEO to display common questions a user may have when they are in the awareness stage.
You can also create case studies or other forms of useful SEO content during the decision phase. Finally, you can create quote pages, coupons, and other sales-focused elements that help with decision-making during the buying phase.
6) Traffic offers a good conversion rate
As opposed to other more traditional forms of marketing, the advantage of SEO is that you are able to generate highly targeted traffic , especially for local SEO which can be complemented by a Google Ads local advertising strategy. .
Having the ability to appear at the top of the page for a specific service or product that you sell is incredibly effective. A user who has typed in a specific keyword corresponding to a specific intention realized at a specific moment in his shopping journey will bring you a much more targeted prospect than a traditional advertisement in a magazine, on TV, etc.
7) The results are measurable and give important information
SEO optimization calls for a multitude of very different actions: writing, technical optimization, networking, etc. It is not easy to attribute a performance to each element, success coming from the interaction between different levers.
However, with all traffic analysis and monitoring methods, you will be able to isolate the results.
Google search generates valuable traffic whose data and metrics are visible through tracking tools like Google Analytics.
You will learn a lot about your prospects and customers:
- The keywords they type.
- The way they navigate your site.
- The content they like the most.
- Interactions with elements of your site.
- The technologies they use.
- The region in which they live.
- Temporal data on visits.
All of this information will help you make more informed decisions about your business and its strategies, both online and offline.
8) SEO is a good lead generator
It can push your marketing goals to a better return on investment compared to other forms of marketing campaigns. Your website can be a potential magnet, based on your high-quality keyword, and be where your customers are. If you are in view of the visitor, you will be able to relevantly direct them to your website and offer solutions to their questions/problems.
9) It’s a good public relations operation
Natural referencing and the content marketing strategy attached to it can take the form of a successful public relations campaign, different from traditional public relations.
Don’t underestimate the extremely positive impact that an intelligently conducted strategy can bring as a result, well beyond the more easily measurable direct sales.
- Create content with quality web editors and position them at the top of Google.
- Have content that is commented on and shared by readers on social networks.
- Articles taken up and quoted on other sites (netlinking and linkaiting).
- Links created to your company by press platforms with a large audience.
Whether you are building an SEO campaign for the first time or have been doing it for a long time, you should always remember that this is a long-term acquisition strategy , but also a process of continuous improvement of online presence.
Focus on the qualitative aspect rather than the quantitative. Always prioritize actions that are likely to yield maximum campaign results .
If you have a project or need expertise, call on our social media experts from the social media marketing Lahore. They provide niche-specific services.