When all of the aspects come together and the design fits your brand perfectly, you not only have a packaging that highlights (and in certain cases, protects) your items, but you can also tell a captivating brand story and make a lasting impact on your clients.
The importance of excellent product package design –
Looking for the best packaging design in Chennai, Mumbai and all over India. Your goods will come to life if you create an exceptional packaging design. You’ll make a strong statement about your product and business with the correct package material, visual design, and copy.
Your well-designed product will also stand out among your competitors’ offers as an added bonus. For example, in the body lotion market, choosing an odd shaped container will help you stand out from competitors who pour their products into standard bottles.
How can you create a fantastic packaging design?
Let’s take a look at the procedures involved in creating packaging for one of your items now that we’ve discussed the importance of product packaging design.
Examine your product and your target market.
Conduct some research and ask yourself a series of questions to help you restrict your topic. When it comes to creating your package, the knowledge you learn at this stage will be vital.
Understand the specifications of your product.
To begin, understand your product’s logistical requirements. A fragile object, such as a hand-blown glass ornament, will need to be packaged carefully. A product with an unusual shape, on the other hand, may require custom packaging.
Determine who your ideal customer is.
Decide who is most likely to buy your goods next. Are you attempting to sell to both men and women? Is the product aimed at affluent or budget-conscious customers? Do environmentally conscious customers play a role?
Certain package requirements may be dictated by defining your target consumer in specific circumstances. Eco-friendly products, for example, should ideally be packed in a sustainable manner.
Understand how customers will purchase the product.
Define the method by which customers will purchase the product. Will they purchase it at a specialist store or a craft fair? Will customers be able to buy the product on your ecommerce site?
In general, products sold in physical stores and at events must have striking packaging in order to stand out among similar products. When selling online, on the other hand, you must consider how to package your things securely so that they do not bend or break during shipment.
Make a list of your packaging design preferences.
Look around your market for alternative packaging design options and make a note of what you see. Keep an eye out for things that integrate your favourite colour, graphics style, or font. Take a picture of a package you like when you come across one.
However, keep in mind that you aren’t making the bundle for yourself. Instead, you’re appealing to your ideal customer, who may have different design preferences than you. As a result, getting into your clients’ brains and noting their preferences is a component of this process. For ideas, look at their social media likes, favourites, and Pinterest boards.
Consider the design of the product packaging.
At this point, we’ll get a little more technical and discuss brand considerations. Because your packaging design is an extension of your brand, you must ensure that it is consistent with the story you want to tell while adhering to any industry laws or guidelines.
The following are the factors to think about:
Fonts that are unique. Make sure you have all of the typefaces you’ll need. Follow font usage guidelines to the letter, including weight and kerning factors.
Colors are correct. Pantone Matching Values colours or CMYK values colours are examples of printing-specific colour values.
Logo in vector format. Create a vector version of the artwork if the package must include a logo, so it may be enlarged without losing quality.
Content of the package. To comply with regulatory standards, you may be required to include specified content on the package in various sectors.
Getting a Glimpse of the Packaging Design Process
It’s time to build and design your product packaging now that you’ve built the foundation. Let’s have a look at the many jobs that are involved in this procedure.
Make a budget that will work for you.
Determine how much money you have to spend on packaging design and manufacture. Because your budget will be determined by the size and materials of your product packaging, there is no one-size-fits-all amount that will work for all firms.
However, there are two budget categories for packaging design that you’ll come across:
Expenses that occur only once. These costs may include the creation of the original design, the setup charge for the print plate (if you plan to print a large offset print run), or the purchase of a stamp (assuming you will do the package printing yourself). If you don’t change the design, you’ll just have to pay these upfront charges once.
Expenses on a per-item basis. A precise production cost will be assigned to each completed item. Labor and materials, as well as the supplies needed to finish each item for shipping, are often included in these per-item costs (e.g. tape and tissue paper).
It’s worth noting that the cheapest materials don’t always produce the best outcomes. You can charge a higher price for a better final product if you use higher-quality materials.
Locate a gifted package designer.
One of the most crucial tasks in the packaging design and production process is to find the correct designer. Your package design will represent your company and brand, and it can have a significant impact on the success of your organisation.
Don’t rush the selecting process and take your time finding the ideal person.
Referrals from professionals. Inquire about referrals from other business owners. Look through your network for companies that have exceptional product packaging design, and then inquire about who designed it for them.
Websites that serve as portfolios. A professional portfolio of a skilled package designer will always be available to share online. Look for someone with packaging design experience or who knows how to create print and/or vector graphics.
Take note of their abilities to implement various styles as you look through their portfolio. You don’t want to be restricted by a designer who can only work in a specific style.
Directory for package design. Look through an online package design directory that lists design companies and links to their websites. Photographers, prototypers, printers, and materials suppliers who serve the packaging design business are also listed in the database.
Crowdsource Design Company. Launch a packaging design contest using a platform like 99designs, DesignCrowd, or Crowdspring. Designers from all over the world will submit their work, and you will select your preferred design bundle.
A job board for freelancers. You should have no trouble locating a packaging designer thanks to the abundance of freelancer job forums on the Internet.
Make it happen on your own. Consider going the DIY route and creating your own packaging design if you’re an artist. You can ensure that your packaging remains on-brand because you are familiar with your company and products.
Work with the package designer to create a unique packaging.
Treat the package design process as a collaboration if you chose to work with another designer. Encourage them to express their ideas, in addition to revealing your colour, font, and style choices, so you can benefit from their knowledge.
When the designer gives you with numerous sample designs, consider them from the perspective of your ideal customer and provide candid criticism. You’re more likely to acquire the innovative packaging you want if you work through the design process jointly.
Make your packaging design come to life.
Several crucial processes are involved in bringing your packaging design from concept to reality. Your package concept should become a reality if you stay devoted to a high-quality result and collaborate closely with your production partners.
Select a product package.
Choose a box or other container that suits your requirements for personalised product packaging. To begin, take accurate measurements of the container’s length, width, and depth. Measure your product to ensure that the two are compatible.
Next, decide on the material for your product’s packaging. The most popular type of carton is a folding carton, and robust corrugated boxes are perfect for large or bulky items. Higher-end premium items will be protected by rigid boxes. You can also collaborate with the designer on a unique box packing design.
Protective inserts will keep objects isolated and reduce the chances of damage if your product is breakable. Consider using cardboard, foam, or plastic for tray inserts.
Choose a printing method.
Choose from three different printing options for your package. For a specific type of printing work, each approach is a good fit.
Offset printing is a type of printing that is done on a Ink is used instead of toner in this high-quality printing. Because offset printing necessitates the purchase of printing plates and the payment of work setup fees, it is typically employed for high-volume printing jobs. Offset printing is also compatible with a variety of box materials and can support specific techniques.
Digital Printing. This is the best solution for low-cost, low-volume packaging. Offset printing, on the other hand, provides superior colour quality and material flexibility. Corrugated boxes and folding cartons are both compatible with digital printing.
It might be difficult to come up with product packaging that is both attractive and functional, but the work is definitely worth it. Whether you’re developing custom mailers and shipping materials or crafting the perfect container for your things, the appropriate package design can present your products in the best possible light while also building your brand.
That’s why it’s critical to do it right the first time and to iterate based on user feedback.
Good luck, and don’t forget to show off your amazing packaging designs to the rest of the no issue community!