One of the important factors that improve page ranking is the content of the web page. SEO experts repeatedly suggest people make the content of their websites unique and less complex. The ranking depends on both the on-page and off-page factors, and the highly effective on-page factor is the website’s content.
Creating unique content is difficult and demands a lot of time and effort, which most marketers neglect and opt for easy ways and shortcuts. One of the shortcuts in content generation is the content scraping which is more like copying other website’s content. Copying content counts and plagiarism, and there are penalties for plagiarizing content.
Keep scrolling this article to know what are content scrapping activities and which scraping activities are ethical and beneficial.
Top 3 Content Scraping Activities in SEO
With the aim of increasing the page ranks, some websites plagiarize the content of other websites. It is illegal and unethical activity and most likely to arise copyright claims and issues; still, some people opt for content scrapping activities by using various techniques.
The following three are the most common activities that websites use for content scraping.
1. Copying and pasting the content
Some of the websites look for another website with contents that have higher page rankings. They copy this content and post it on their websites, making it their own post. It is illegal and unethical to copy the content for performing SEO or getting better page rankings.
You must create your own unique content for higher page ranks. The uniqueness of web content and its positive impacts on website optimization encourages people to stay in touch with an experienced SEO services company for implementing effective on-page and off-page strategies and provide websites with better SERP.
2. Spinning the content
Instead of copy-pasting the content of other websites, what marketers do is spin the content. The spinning of the content refers to using software and tools that help change the wording of plagiarized content. These tools replace words with their synonyms and change the sequence of the words. Changing the words and their arrangement is not enough for unique content development; spinning it will still count as scraped content.
3. Modifying the content
These scrapping techniques involve bringing some modifications and changes to the initial content. The title and points of the web page and article remain the same, but there will be some little modifications. These modifications do not make this activity legal it will still be illegal to use someone else’s content with fewer revisions.
Top 4 reasons for using content scraping in SEO
Content scraping is somehow a bad practice and is illegal, but there are certain reasons marketers opt for content scraping. These scraping strategies do not focus on plagiarizing the content of a website; instead, they focus on extracting the information that could be beneficial for your websites.
The following are some of the reasons that show why people opt for content scraping activities in SEO.
1) Searching keywords
One of the initial steps in SEO is the finding of keywords. There are usually two types of keywords in SEO: short-tail keywords and the other is long-tail keywords. Both types of keywords are effective in page ranking, and you must identify which keyword combinations you must use in your website content. Content scrapping helps in the identification of these keywords by looking at other websites that have improved SEO.
2) Search volume for keywords
It is similar to keyword search, but you search for the search volume for each keyword in this. If the keyword search volumes are known, you can improve the ranking by embedding these keywords in your website but remember, do not stuff your website with too many keywords because keyword stuffing counts as a black hat SEO technique. Make an excel sheet and write down the keyword along with its volume to target each keyword accordingly later on your website.
3) Getting the author information
Marketers use content scrapping techniques to know the author names of the page, articles or blogs that are the reasons for higher page rankings. They use this information and detail of the authors to reach them and know more about them and their work. The detail may include the URLs to their social media profiles like Twitter and LinkedIn and their experience. Marketers put this information in a spreadsheet and reach these authors one by one.
4) Blog or page titles
You need to find what are the topics that interest the web users more. If you succeed in identifying the titles, it means you somehow managed to increase traffic to your websites. Content scraping techniques usually help find the page titles of other websites that have more traffic on them or are more optimized. Prepare a list of these titles and work on strategies to improve page ranking. You can hire an experienced SEO services company such as SpiralClick to develop and implement effective SEO strategies to rank your websites higher by improving their page content and increased backlinks.
Generate your unique content for better page rankings
It is a general rule of thumb that your page will have a better ranking if it has better on-page content and is different from others. Having plagiarized content on your website will lead to degradation of your page ranking, and for bringing your page up, you need to put more effort. It is preferable to have unique content and have expert support and guidance for better page and website rankings.