6 Steps Involved In Selling Private Label Cosmetics

6 Steps Involved In Selling Private Label Cosmetics

Are you planning to sell your private label cosmetics? If so, here is a complete guide to assist you in selling your private label cosmetics. These cosmetics include beauty products manufactured by a business and then sold under another brand name. Learn here to sell your private label cosmetics by finding the right supplier, creating a brand, and advertising your cosmetics.

Identifying Profitable Products:

This is the first and major step in starting a successful private label cosmetics line. Also, ensure that there is high customer demand for the products you want to sell. For instance, you are a seller of Vitamin C whitening serum, so ensure that you are selling the right products. You can also use tools like Google trends and Amazon. When these tools are used together, they can give you a clear picture of whether customers are searching and buying the cosmetics you want to sell.

Google Trends In Private Label Cosmetics:

This shows you if the searches for a specific keyword are increasing or decreasing. Also, see how much general interest there is for that term.

Amazon Best Sellers:

You can narrow down a list of Amazon’s best sellers into a category of product or subcategory. You can see what cosmetics are popular and know about the current competition.

Amazon Movers And Shakers:

This shows the products experiencing sudden growth or popularity that is helpful for spotting trends.

Visiting Stores And Other Retailers:

Check out what other stores are selling in-store and look at the packaging for ideas on potential suppliers. Keep in mind that drugstores, mass merchandisers, and department stores are the most common brick-and-mortar locations for women to buy cosmetics, so it’s a good idea to check them out.

Search For private label Cosmetics Manufacturers:

You can get products for your private label cosmetics company in one of two ways:

  • Online
  • In-person at beauty industry trade exhibitions.

Define exactly what you want in your private label cosmetics line before you look for private label skin care manufacturers. Consider these things:

  • Do you only desire organic products?
  • Require skincare, cosmetics, or both?
  • Do you have any specific ingredients in mind that you want or don’t want?

Remember that natural and organic beauty and skincare products are the most popular, with a CAGR of over 10% predicted through 2027. It is vital to think about these preferences. Specifically, the preferences of purchasers in your niche. So, you can remove and avoid artificial additives and chemicals that can turn off potential customers.

Here are a few more things to think about when looking for private label cosmetics suppliers:

  • Are they approved by the Food and Drug Administration (FDA)?
  • Do they print your labels and packaging?
  • Are there any order minimums?
  • What are the costs of labeling and packaging?
  • How long does it take to process new orders and reorders?

Request Samples And Review Products:

Most private label cosmetics vendors offer low-cost trial kits or single samples if you search online for them. Expect to pay between $40 and $100 per firm for samples to be mailed to you. This method is more expensive, but it allows you to inspect things in person. If you can attend an industry trade show, you collect many samples at once and test them out on the exhibit floor.

Regardless of how you got samples, the next step is to review each product to see if it matches your expectations and is consistent with your beauty brand. Your perspective is most important here, but to solicit feedback from others.

If you have a business, spa, or a group of customers, you can have them test out different goods to see what they enjoy. They are your potential buyers. If you don’t already have a client base, enlist the help of some friends to test products and provide feedback.

It may take several rounds of reviews and perhaps even several rounds of sample items from other vendors, but you’ll finally locate a collection that defines your brand. When you’ve decided on a product line to sell, it’s time to consider how you will market it.

Decide On How To Market Your Cosmetics Line:

You must first select how you will market and sell your private label cosmetics line before placing your first order. You can start small with a single sales channel, add products to an existing business, or set up many sales channels at the same time.

Cosmetics are commonly sold through the following channels:


Use a point-of-sale (POS) system like Vend Online to sell cosmetics at a salon, spa, specialized fashion boutique, or natural foods store.


Make a website with Shopify or another e-commerce platform.


Use the Amazon Marketplace to sell private label cosmetics.

Social Media:

Sell things directly through a Facebook Store, an Instagram account, or a TikTok video.


Take part in local home, gift, and craft markets or community events as a vendor.

Selling to other stores:

You may sell your products wholesale to boutiques, spas, and brick-and-mortar stores because you’re creating your line.

You have a variety of online selling possibilities on Amazon. Even if you plan to sell on Amazon or through social media, building your e-commerce website is still an excellent idea. Your website is the finest way to develop a unique brand identity and audience that you can control. Diversifying your sales channels is an excellent approach to expand your brand and increase product sales.

Create A Logo, Branding, And Packaging For Your Business:

As you research possible suppliers, you notice that most of them handle the labeling and packaging for you. You provide the logo design, and they take care of the rest. This is the most straightforward method for labeling and packaging your private label cosmetics. It gives your labels a professional appearance and guarantees that they are accurate in terms of ingredient listings and other packaging regulations.

You can use these photographs to develop your website or Amazon listings if you are selling your beauty collection online. This saves you time and money by eliminating the need to photograph products yourself or hire a professional.

Some private label cosmetics manufacturers charge label printing and packaging fees on top of the cost of your product. So, during your research, stay aware! You can find this list on the websites of several suppliers. If any queries, call their customer service and clarify all the things.

Get your logo on your products! Many suppliers may ask you to upload your logo with an order. Many manufacturers also provide logo specifications, including:

  • The number of colors allowed
  • Size restrictions
  • File types

If you don’t have the creative skills to develop your logo, Fiverr is the best place to look for low-cost freelance artists to produce a stunning logo. If you don’t have a good idea for your brand’s logo, check for private label cosmetics packaging on Pinterest to get some ideas.

Order Private Label Cosmetics:

You’re ready to make your order when you have chosen your private label cosmetics manufacturer, decided the items you want to carry in your range, and develop your branding. You should have already spoken with a customer service agent, so this step should be straightforward. Here are a few points to keep in mind and double-check:

  • As private label cosmetics are usually paid for in advance, expect to pay using a credit card when you place your purchase.
  • Make sure the prices of your products and the costs of label printing are correct.
  • Be aware of the labeling process’s needed turnaround timeframes.
  • Know that mostly private label cosmetics don’t accept returns.
  • Stay aware of the temperature, shelf life, expiration dates, and regulatory requirements for the items.
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