‘Amazing SEO for Amazon’ is what can simply be said about the pro tip to rank high. Amazon’s product search algorithm is very different from Google. It means that you need to target different things to accelerate your position.
Let’s First Break Down What The ‘Amazon’s Product Search Algorithm’ Is:
The basic elements of Amazon’s Product Search Algorithm are, Conversion rate, Relevancy, and Customer satisfaction and retention. The conversion rate basis on image quality, reviews, and prices. Therefore, it is important to post high-quality images of products and competitive prices to uphold a great Amazon conversion rate therefore, stay in the game. Secondly, your products must be relevant to the buyer’s search. Thirdly, if you have happy customers, they will give positive feedback on ‘Amazon seller feedback’ therefore, boosting your chances of ranking your products among the top ones.
The tips for technically thumping the algorithm are:
1- Listing optimization:
Optimizing your product listing is the foremost step that you should do. You have to do it for your customers and Amazon SEO. While doing so, you have to take care of uploading high-quality images and videos as per the Amazon guidelines. Use the most appropriate and selling keyword in the title or description of the product. Amazon Backend Keywords are also very crucial to handle at this point. These hidden terms when effectively used in a product listing can boost the visibility of the product.
2- Garner Positive Reviews:
Always intend to happy customers. Your services and products should never be disappointed and dissatisfied. Amazon’s Product Search algorithm maintains customer satisfaction as a top priority. It means that you cannot get away with fraud and deception. The credibility of your product rises with people’s feedback.
Therefore, you must try to gain as much as positive feedback to rank your Amazon products high.
3- Pricing:
The conversion rate basis on the competitive price of your product. You must constantly keep an eye on your competitors as to how they have priced their product so that you will become able to set a price that is compatible with respect to your peers.
4- Keep an Eye On Insights:
The optimization is not simply done to keep it there; it is to track if the way you have followed the process is working or not. Many professional SEO services in London advise keeping checking the efficiency of the chosen keyword. Monitor your own and your competitor’s keyword progress, and you will understand if you have to discard your keyword or keep going with it.
5- Learn to use Amazon PPC:
Amazon pay per click is an advertising strategy, in which you can place advertisements for your product and will have to pay amazon for each click. This works by submitting a default bid for the advertisement and the high bidder wins the highest ad position.
6- Appropriately Categorize Your Product:
One of the most basic elements where people make the mistake is putting their product in the wrong category. It will then, of course, lead to a lower your product’s rank. To avoid this problem, search the existing list for your product.
