Email marketing is simply the act of transmitting a commercial message, usually via email, to the extent of individuals. In its most general sense, every email communication sent out to an individual user can be considered email marketing. It involves the use of email to transmit advertisements, request personalization, solicit donations or sales and so on. The “target” audience for such marketing campaigns may vary from one company to another, and also from one industry to another. In addition, the manner and frequency with which marketing messages are transmitted can also vary considerably from one medium to another.
A relatively new form of online marketing, which has become quite popular in recent years is email marketing or email campaigning. This is a type of marketing that uses personalized emails to drive sales. This has proved to be very successful in increasing the sales volume of the brands as well as the companies. Here are some ways through which you can effectively use this technique to drive sales:
Make the subscribers feel important and valued. The beauty behind email marketing is that it’s a one-to-one communication method between marketers and their target audience. Hence, the only way to engage your subscribers is to make them feel important by acknowledging their subscription and setting out the advantages of a new product they might be interested in. For example, one new product that has just come into the market can be highlighted in your email communication. Also, when offering freebies like a free trial version of the software or a free download of the software, mention that one will get this email along with a copy of the trial version so that they can try the software before subscribing to it.
Use exclusive offers. Another great feature of email marketing is that it is a one-to-one communication method between marketer and customer. So, instead of merely blasting out promotional emails, focus on sending out only those emails that are relevant to the content of the particular email. This will help in driving more traffic to the site and hence, driving up your brand awareness as well.
Send out email marketing campaigns at reasonable costs. One of the best tips that I can give you in this regard is to learn how to send emails for building your email marketing database at affordable costs. There are many tools available that allow you to send out emails for free but do you think these will really work for you if you are doing it at a high cost?
Put the customer first. If you want your email marketing strategy to be effective, it has to be aimed at building relationships with your customers. You start email marketing work by giving out relevant, free stuff to your subscribers. Apart from that, you also need to build a relationship with them and make them feel that they are important.
Use mailchimp for your email marketing campaign. Use this powerful tool for building a database of subscribers. Since you are just starting out, opt for cheap email marketing services like Mailchimp. If you have used a free platform, try using Mailchimp because here you will get better tracking options and other great tools that will help you achieve great results.
Create compelling subject lines. Your email copy should compel the reader to act. Subject lines have a lot to do with this. Make sure that your subject lines have a strong call-to-action statement so that your readers will immediately act upon what the message is all about.
Use email marketing emails wisely. A lot of marketers use spammy subject lines to attract customers. These kinds of messages often bore your recipients and this can be bad news if you want to build good customer relations. Also avoid spamming your campaign with lots of offers. The best way to promote your products or services effectively is to build relationships with your subscribers.
Do not spam your contacts with lots of promotions and sales messages. Mailchimp allows you to create different subject lines and you can use this when designing your email marketing campaigns. Make sure that you do not overload your contacts with offers, and leave them clueless as to what to do. Remember that your main objective is to build a relationship with your subscribers and to leave them clueless as to what to do.
Email marketing has been proven as one of the most cost-effective means of marketing. There are a number of email marketing software programs available in the market and you can easily integrate your email campaigns with these. With the help of good marketing email templates and a carefully worded subject line, you will have better results. It is important that you learn how to use these tools properly and that you follow all the guidelines to get the best results.
