Before we start discussing the most effective business promotion techniques, it is important to mention that there is no universal strategy or secret recipe for success in the world of business. Every business is unique in its own way and caters to different sections of the population. Thus, what works for others may not necessarily work for your business.
In this blog, we will take a look at the most effective channels for business promotion in today’s date. The discussion will be strictly on digital strategies since those are more convenient for small and medium enterprises (SMEs). Read the blog carefully and try to understand which business promotion strategy (or strategies) will be ideal for your business in particular.
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Facebook Advertising:
If you are on Facebook, you must have already noticed a number of sponsored ads from various brands being featured on your news feed. You can also advertise your business on Facebook at inexpensive rates and reach virtually any audience. In fact, such ads are pretty good at advanced targeting. They let you target a specific audience on the basis of location, age, gender, online behaviour, interests, and lots of other factors.
It is also easy to create Facebook ads for your business. You only need to come up with an impressive headline, add a description, put a relevant image and post it with a link. Having the brands logo as the display picture of your business’s Facebook profile automatically promotes your brand log with the ad. There is a feature called Facebook Ads Manager, which makes it fairly simple for any business to run and test multiple ad sets.
If you run a business that has a strong visual component, you can consider running your ads on Instagram instead. Since Instagram is now a subsidiary of Facebook, Instagram Ads offers all the major features of Facebook Ads, allowing you to connect with target audiences who are more likely to be impressed by the visual elements of your business. If you want to write impressive essays then you can take Buy Essay Online service from experts.
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Google My Business:
If you are willing to target your business promotions towards the local clients, adding your business to the Google My Business (GMB) listings is must be at the top of your marketing strategy. You need to add the necessary details on the GMB listings in order to rank higher in the local searches. If you can manage to rank your GMB listing in the top 3 of local searches, you can attract a large number of highly qualified leads on a daily basis; that too without spending a single penny on ads.
Google My Business offers a lot of potential for business promotion as it combines a variety of Google platforms into one place. Those platforms include your Google+ profile, Google Maps profile, your Google reviews, access to data on Google Insights and Google Analytics, and more. GMB provides your business with better visibility as well as some level of credibility. Just optimise your profile and then collect reviews and citations for better promotion of your local business.
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Google Adwords:
Google receives more than 40,000 search queries every second. If you are able to feature the name of your brand on the top of relevant search result pages, you have a great opportunity to market your business to a large number of people. This is where Google Adwords play a major role in promoting your business.
It is important to mention that Google Adwords is a paid channel. It works toward the goal of delivering relevant search results to users. So, if you are using proper on-page SEO, you can have the desired results at a lesser price.
Google assigns a quality score to your ad, which actually depends on a number of factors, including click-through rate (CTR), relevance, and the landing page where your ad sends all the traffic to. Furthermore, the quality score factors into the bid rate which you need to get your ad displayed. The higher your scores are, the lower the bids cost.
Adwords is a great symbiotic channel that can be paired with a number of other strategies to boost the results. Since it is a paid marketing channel, it lets you obtain immediate results and can scale as far as your budget permits.
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Content Marketing:
When we talk about digital marketing strategies, it is almost impossible to not talk about content marketing. There is a good chance that you are already using content marketing for your business. It is basically the process of creating and distributing relevant, valuable, and consistent content. It allows you to attract and retain a clearly defined audience and drive profitable customer action.
Content marketing focuses more on long-term results. In fact, the initial payoff in this strategy tends to be low. With time, however, you will see sustainable growth in visitors, leads and customers – allowing you to boost your business rather significantly.
Before you start a content marketing campaign, you need to understand every element that makes a piece of content effective. You need to focus on quality content, relevant topics, proper optimisation measures for both SEO and the readers, and a consistent flow of content creation and promotion.
However, you should not limit your content marketing efforts to blog posts. You need to include videos, podcasts, infographics, online courses and a bunch of other forms of content through which you can communicate your brand message. If you choose this strategy for your business, you need to have time and capital to continue this strategy with almost zero initial revenue.
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Organic Social Media:
In today’s date, when a huge section of the consumers uses social media for customer support, it is essential for all kinds of businesses to have a proper social media presence. If a potential customer does not find your business on social media, he/she will start looking for your competitors who do have a proper social media presence.
It is not about whether you should have active social media accounts or not. It is about how much time and resources you need to invest in growing your social audiences. In some cases, businesses do invest heavily in organic social media growth. However, it may not make sense for certain businesses to invest in certain social media channels.
You need to identify your customers and understand how they like to be approached. If social media helps you achieve both objectives, you should consider investing in it.
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Email Marketing:
If you think that email marketing is dead, you need to think again. According to Statista, the number of global email users is going to reach the 3.9 billion mark in 2023. That is practically the half of world’s population. So, if you are not investing in email marketing, you are actually missing out on a huge opportunity to promote your business and boost sales.
Moreover, a recent report suggests that for every $1 you spend on email marketing, you can expect an average return of $42. However, sending random emails to the people in your emailing list may not work on today’s date. Since every email user receives a massive number of emails from different businesses every day, you need to adopt a more personalised approach in order to get their attention.
You need to identify which day of the week and which time of the day your target audiences are more likely to check their emails. Also, you need to ensure that the subject lines of the emails are interesting enough for the recipients to click on them.
Final thoughts
As mentioned in the beginning, there is no universal strategy for success in promoting your business. You need to understand what resonates with your audience and what channels are more appropriate for your business. If you can identify those things, it will be a lot easier to use the aforementioned business promotion techniques to your advantage.
Author bio: Ethan Taylor is a senior marketer at an MNC based out of Australia. He is also a part of the team of experts at Essayassignmenthelp.com.au, where he offers Assignment Help Brisbane to students on requests.
