Gaming is not just a hobby, it’s an addiction.
All the game lovers out there will agree with my statement above. Games excite people of all ages, not just children. Want to know how real the mobile game app craze is? People spend millions of their hard-earned money on paid games, premium versions, or in-app purchases.
What are the reasons behind this ever-increasing craze for mobile games? Some people play to escape from the problems of reality for a while. Some play to distract their minds from depressive thoughts. Teenagers love to play with their friends for fun and mind relaxation. For others, games are just an effective cure for boredom. Playing games is good for your mind as it helps you to do mental activities.
The mobile game industry is one of the highest performing industries in the world right now. It generates a significant amount of revenue globally. Individuals and organizations belonging to this industry, especially the developers, are competing to capitalize on this opportunity.
Want to be a part of this mobile gaming universe? Read the tips below and create a successful mobile game app.
1. Understand your Target Audience
Who would be the target audience of a game developer? Gamers, right? No, it’s not that simple. There are different kinds and ages of gamers in the market. They all are a part of this broad category. Your game cannot appeal to all of them.
Different games suit different groups of the target audience. Children will love a simple and colorful game, while adults may want a challenging game with hyper-realistic graphics. Before developing a mobile game app, you need to decide who your game will be for. Making an goal set for the target audience is a fruitful idea.
How to decide which group will be a profitable target? For that, you have to get a better understanding of gaming demographics. Understand what your target audience are looking for? Making things of people interest will help you get to your goals. Gamers may be divided on the basis of age, gender, income, education, and numerous other factors. Analyze the profiles of different groups and then select the one that interests you the most. You can even list down the pros and cons of targeting each group to make the right decision.
2. Concoct a Game Story
Developing a random game may not be enough.
Why not base your game on an exciting story? Stories sell more than anything else. A thrilling story keeps the players hooked until they complete the game. Take the example of the most popular mobile games like The Lone Wolf, The Bard’s Tale, and Infinity Blade.
Be it drama, action, or adventure, stories hold the power to turn a mobile game into an addiction. Want to know the best part? The more interesting your story, the more levels and features you can add to your game. So, give the players a chance to live through the characters in your games and create their own endings.
How can you generate a good story?
Researching the mobile game app market will help you come up with unique and interesting game ideas. You can also take feedback from your target audience to know what they would like to see. getting into peoples opinion is very goog idea of making a interesting story. People love to see the solution for what they are looking for. So engage them through their interest base When you have brainstormed enough ideas, define clear goals, develop a complete concept, and outline your strategy.
3. Set a Monetization Plan
What defines the success of a mobile game? The revenue it generates for the developer.
Some people just focus on the development part of the game. They think their job is done once they launch the game and the users download it. However, this approach is completely wrong. There are lots of monetization techniques that you need to plan beforehand.
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No matter how popular it becomes, you cannot leverage enough from a game without a proper monetization plan. Monetization is an ongoing process that involves various approaches. The most common ones are:
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Paid games
A straight and simple way to earn from game development is to make it a paid one. However, you have to understand the tradeoff here. Set a goal for your paid ads and reach out to the people who are interested. Free games attract more users, while paid games produce more revenue in the short run. Determine which option fits your business goals the best.
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In-App Ads
If you decide to keep your game free, you can earn through affiliate ads. Companies pay you to promote their products in between your game. There are different kinds of advertisements to display, including banners ads, direct ads, rich media ads, reward ads, and event-based ads.
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In-App Purchases
This is one of the most interesting ways to earn through games. Offer the players new features or some sort of advantage in the game for money. The more passionate the players, the more they will spend on your game. You just have to make sure your features are irresistible for the players.
4. Establish Marketing Plan
Your marketing plan needs as much attention as the development of the game. To make your product viral, you cannot rely on luck. You need to spread the word about your game through every possible channel. A strong marketing plan is the only way to make your mark. Marketing strategy to promote your app will help you reach out to more and more people. Now a days people like to spend their more time to social media. Get connected with the people through social media platforms.
You can make enticing trailers for your game. Moreover, you can collaborate with relevant influencers to reach a large number of people. Email marketing is also effective for spreading brand awareness. You can also choose certain people to be your game ambassador. Attention-grabbing screenshots of your game on social media will also do the job.
5. Create a Stunning UI/UX Design
This is the most important part of a mobile game app.
Imagine downloading a game and then opening it up to see a boring interface on your screen. Nobody would be interested in playing such a game, right? A game without a user-friendly and compelling user interface will obviously not receive the desired engagement.
To attract and connect more people, design your user interface with unique elements, high-resolution graphics, easy-to-use controls. Remember not to overwhelm the players by infusing too many visual stimuli in the interface. Provide proper instructions about the game’s structure and rules.
P.S. Don’t forget to consider all screen sizes and target quality.
Conclusion
Playing mobile games is fun, but a lot of hard work goes behind developing one. You need to have a detailed understanding of your target audience, a power-packed game story, a strong marketing and monetization plan, and a super-interactive user interface.
Author Bio:
Linda Hartley is a digital marketing manager at Appstirr, who loves to write content on the latest topics, including Blockchain, B2B business models, application development and much more.
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