Ever wonder why some companies make it big on the web while others flounder and die? Well, there are a lot of factors at play when it comes to a company’s success on the web. The platform they use, their marketing strategy, their products, their customer support, and — their domain name. Domain names are incredibly important to your business, it’s something that’s at the core of it and it’s as essential as everything else you do. Here at www.us–domainauthority.com, we believe that the first step to being effective and really making an impact is to have a proper domain name. Something that lands and sticks. That is easy to remember. Easy to produce and will funnel in clients.
What are domain names?
How the internet diverts people from one place to another isn’t very effective. Why? Because it uses a string of numbers followed by periods – such as 164.876.0.1 – as addresses for websites. These strings of numbers are called IP or Internet Protocol addresses. They are simple, they are numerical, and for computers, it’s the easiest way to streamline the process and manage the massive quantity of websites. They have been in use since the internet began, during the ARPANET era – when it was a military platform – way before it became something commercial.
For humans it’s an incredibly defective M.O. Remembering IP addresses is nearly impossible. Imagine if you had to remember, for each of your favorite websites, a long string of 8 numbers? So, when other institutions, besides the army, started to see the potential of what the world wide web could offer they began to think with the idea of domain names.
A website, your website, is not a domain. Your website is a collection of files, apps, and coding language that lives in the domain. Your website is what the audience sees and experiences when they visit your domain. Think of it as the house you built on top of the domain/land. And the server? Is the pathway, or road, a user needs to take to get to your house.
The Symbolics era
The first commercial internet domain was registered on the 15th of March — almost 40 years ago in 1985. It was for a computer systems firm in Cambridge, Massachusetts called Symbolics Inc. The name of that domain? Symbolics.com.
By 1992, over 15,000 dot com domains had been registered. And by the year 2015, that number had skyrocketed to 294 million. www.us-domainauthority.com
The three parts of a domain name
Domain names are not always available for purchase, especially if you are looking for a popular one or one that is trademarked already. You can try registering it as an alternate domain with another extension like .co or .net. They are human-readable internet address that is composed of three parts:
- Subdomain: This is what is added in front of the actual name. The most common example is www. Other examples might include “blog” or “English.” It’s important to note that some websites don’t have a subdomain. They start with the root domain right after the protocol (HTTP).
- Core Domain: this is the unique brand domain. What you chose as your website’s address.
- Top-level domain: Finally, there’s the top-level domain or TLD. This is the suffix that appears at the end. The classic .com, or .edu, or .net. One thing you should know is that there are actually over 1,000 different suffixes you can choose from when constructing a domain. For example, you can pick a country code TLD which helps a lot when it comes to SEO and search engines. UK for the United Kingdom. AR for Argentina, DK for Denmark, and so forth.www.us-domainauthority.com
The union of your top-level domain, as well as your core domain, is called the “root domain.”
Why are Domain names important?
The reality is that once your business goes online a domain name is as important as your company’s actual name — its brand. A domain name adds credibility to your business. It gives your business instant credibility. Some of the benefits of a well thought out domain name are:
- It instantly lands you in the same marketplace as your competitors.
- It tells you, clients, that you mean business. Clients can see through a bad domain name or worse one that piggybacks off a free web-hosting site or ISP.
- They strongly reinforce your brand.
- They make your brand more popular,
- They help out in your marketing strategies since a good domain name is easy to market and incorporate into graphic pieces.
Think of a domain name as internet real-estate — the better it is, the better you craft it, the more it will sell and go up in value. Finding the perfect domain name has an important role in the way your website attracts, views and performs.
Build your brand
At www.us–domainauthority.com we like to tell clients that a domain name, a good one, helps build your brand. A perfectly succinct and well-planned domain name not only helps with shepherding traffic and SEO, but can increase brand awareness. To what end? Some domain names, studies have shown, are more memorable than the brand they are representing.
Domain names reinforce your narrative and brand. they make it easier to win business, traffic in views, and spread your message. If a customer remembers your domain name and passes it along then you have a winner. Good traffic can go a long way to helping you succeed, build a reputation, and ultimately help your customers out — which in turn means better sales.
If you need help picking a domain name, contact us at www.us–domainauthority.com. You can also check out our other blogs on the topic and carefully approach a domain name that will help you out.
Why are Domain names important?
The reality is that once your business goes online a domain name is as important as your company’s actual name — its brand. A domain name adds credibility to your business. It gives your business instant credibility. Some of the benefits of a well thought out domain name are:
- It instantly lands you in the same marketplace as your competitors.
- It tells you, clients, that you mean business. Clients can see through a bad domain name or worse one that piggybacks off a free web-hosting site or ISP.
- They strongly reinforce your brand.
- They make your brand more popular,
- They help out in your marketing strategies since a good domain name is easy to market and incorporate into graphic pieces.
Think of a domain name as internet real-estate — the better it is, the better you craft it, the more it will sell and go up in value. Finding the perfect domain name has an important role in the way your website attracts, views and performs.
Build your brand
At www.us–domainauthority.com we like to tell clients that a domain name, a good one, helps build your brand. A perfectly succinct and well-planned domain name not only helps with shepherding traffic and SEO, but can increase brand awareness. To what end? Some domain names, studies have shown, are more memorable than the brand they are representing.
Domain names reinforce your narrative and brand. they make it easier to win business, traffic in views, and spread your message. If a customer remembers your domain name and passes it along then you have a winner. Good traffic can go a long way to helping you succeed, build a reputation, and ultimately help your customers out — which in turn means better sales.
If you need help picking a domain name, contact us at www.us–domainauthority.com. You can also check out our other blogs on the topic and carefully approach a domain name that will help you out.
