Ever wonder “what is digital advertising”? Well, you’re not alone as 76% of small business owners now include digital marketing in their skill set. That goes to show the impact that digital advertising has in encouraging customers to shop online.
If you’re the sort of person that doesn’t know your SEO from your PPC, then look no further. We’ll talk you through good digital advertising and how you can use these digital marketing tips to benefit your business.
What is Digital Advertising?
Digital advertising is a form of online marketing that can be seen on many different media such as social networks, websites, and video sites such as YouTube. It is one way for businesses to promote their products or services online because it helps them find customers in the digital world.
Digital comes in two forms; paid and organic. Paid search is easier to understand and more similar to offline advertising. In its simplest explanation, you pay someone money to advertise on their site and gain exposure.
It’s quick and effective, but not always the best solution unless you like throwing money away! Most businesses opt for what’s known as organic search, which uses methods that don’t require direct payment for the end result.
Example
To explain the differences, let’s use Google Search as an example. If your customers search the phrase “logo designer,” you can pay Google to advertise at the top of the search.
Or you can write high-quality, informative content on a well-structured website. A website that’s presented well tells Google your business is the most authoritative and best resource for people who search for a “logo designer.”
How Significant Is the Board With A Higher Return For Digital Advertising?
Benefits of Digital Advertising
There are many benefits of digital advertising, too many to mention in fact! But here’s three of the key ones that will convince you it’s the way forward:
Data Analysis
Digital advertising makes it easy to track your stats and see which types of ads are working best. You can compare everything down to your end-users location, age, and personal preferences to see if you’re targeting the right people and in the right way.
Cost-Effective
Make sure you try out lots of different ad providers to see which works best for your business. You’ll be surprised by the variety of affordable and effective channels for digital ad campaigns!
Increased Exposure
You have access to a global market, if you need it, of course. And even if you don’t, you can always use the organic content we mentioned above to monetize a blog on your website. You can do so with affiliate links and referral codes, generating passive income!
Should You Use Digital Advertising?
Digital advertising is a great way to increase your company’s presence online. Still, it shouldn’t be seen as a standalone marketing strategy.
You’re best using it to complement the functional elements of your existing strategy. That way, you’ll get the best of both worlds and won’t be asking “what is digital advertising?” anymore!
Plus, make sure you’ve explored what’s known as an “organic” search before paying for adverts that might not be very effective because you’re targeting the wrong audiences. The best digital advertising makes your spending go down while your sales and traffic go up!
Keep reading around our blog for more business tips!
Read Also: The 7 Best Digital Marketing Tools for SMEs
