Digital marketing is a huge field where dynamics are changing constantly. The rules for digital marketing may be changing but there are some things that are still the same.Digital marketing can’t be ignored however the processes involved to reach people over internet is somewhat same with traditional marketing.
On the other hand, there are some resources and processes that you need to consider for your next digital marketing outreach effort. If you don’t consider them then you might end up with spending money without reaching your targeted audience.
Before getting into the world of digital marketing, lets dive into the pros and cons of digital marketing so that you can gauge the level of involvement you need for your campaign.
Here is a list of 8 pros and cons of digital marketing.
Pros of Digital Marketing
1. Digital marketing can cater large audience.
The issue with traditional marketing is that you target people by a generalized demographic but digital marketing has a wide geographical reach. There is no limit to the scope of this method. As long as people are connected to the internet, you can reach them with a promoting message.
2. Digital marketing caters to multiple demographics at the same time.
This can be the biggest advantage when you implement a digital marketing plan. It doesn’t matter how specific your targeted demographics, you can have your message reach to those people . Gender, age, location status – nearly most people are online or can connect to the internet on everyday basis these days.
3. Digital marketing is fast.
According to Statistic Brain, the average time spent by someone online is 8.25 seconds. It’s a great thing that digital marketing is quick enough to keep up with these shorter attention spans. One status update, one useful post, or one responsive comment is all that is required to get your branding message to the top of a prospect’s mind.
4. Digital marketing offers you a chance to expand your client service.
One of the biggest complaints clients usually have about a brand or company is that the lack of customer service they receive. If you’re on Twitter, Facebook, and are quickly replying their queries, then this could help to eliminate some of the negative feedback and also in improving brand loyalty.
Inbound & Outbound Marketing Campaigns In Digital Marketing
Cons of digital marketing
1. Digital marketing is time consuming.
According to a source by Social Media, more than 60% of digital marketers spend a minimum of 6 hours per day. About one in three digital marketers say that they spend 11+ hours working on digital marketing daily.This means that it may not cost a lot to get a marketing campaign up but you will need to make a solid sweat equity investment.
2. Digital marketing creates negative public reactions.
Digital marketing will attract lots of people within a targeted demographic. The only problem is that not every person is going to give positive response to your efforts. There’ll be negative responses, particularly from those people who may feel like your brand has wronged them in some way . There will be trolls that might destroy your brand reputation. People need to have a thick skin when working online.
3. Digital marketing can make it difficult for you to determine your ROI.
Only one in three digital marketers report that they reliably measure the results they get from their digital marketing efforts. Another one in three digital marketers say that they don’t know if they are correctly measuring their metrics or not. So, this is the area you need to get sorted out before you run your campaign.
4. Digital marketing sometimes get lost in the online white noise.
People are flooded with information nowadays. This may cause many people to either skim data or to completely ignore it because they are feeling overwhelmed. If your campaign looks like internet advertising, you would possibly notice that more people are ignoring what you have to say just because they have information fatigue.
Closure
The pros and cons of digital marketing show the importance of being online and also the importance of having clear, precise message. If you will be able to establish a tempting value proposition and then follow through on that promise, then you will be able to increase the probabilities of experiencing a successful campaign.
