Web traffic is an important tool for measuring your business’s brand visibility and understanding your core audience. It’s not enough to simply have a website these days. To be competitive, you must continuously review your website analytics and use web traffic data to inform your business decisions. Before you can track your web traffic, you must first add tracking code from a website analytics tool like Google Analytics to your site header. Most analytics tools provide similar information: where are visitors coming from, what types of devices are they using, how many pages they visit, and more. No matter which analytics platform you use, it’s important to understand the various types of commercial web traffic and how you can use them.
Understand types of commercial web traffic:
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Direct web traffic
Direct traffic consists of visitors who type your URL directly into their web browser’s address bar. These people already know about your brand; otherwise, they wouldn’t know your site exists. Direct traffic also includes visitors who come from sources that your web analytics tool doesn’t recognize, like PDF documents or text messages. For most established businesses, direct commercial web traffic is a result of long-term brand familiarity or repeat visits. Visitors who initially came to your site through a search engine or social media post may return as direct traffic. Alternatively, direct traffic can come from traditional, offline advertising strategies or printed marketing materials like business cards and direct mail. As long as these items include your website, they’re likely to encourage direct traffic.
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Referral traffic
Referral traffic consists of visitors who come to your site from other places on the internet. Common referral traffic sources include news sites, directories, blogs, and external search engines. For example, if your local newspaper publishes a story that mentions your business and links to your website in the article, everyone who clicks that link would be considered a referral visitor. You can increase your referral commercial web traffic by reaching out to bloggers or reporters to see if they would be interested in featuring your business in a story. If the source is popular or reputable, there’s a good chance someone will click the link to your site. You can also create your own backlinks by commenting on articles or forums and including a link to your site when it makes sense.
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Organic traffic
Organic traffic consists of visitors who come to your site through the search engine’s results pages, also known as SERPs. Increasing organic traffic is the primary goal of search engine optimization (SEO). SEO strategies seek to make your site more authoritative so pages that match relevant search terms appear higher in search results. Organic commercial web traffic is highly scalable, meaning the more effort you put into it, the greater returns you’ll see. One of the biggest factors that determine an individual page’s search rank is the quality of its content. If it answers a visitor’s questions quickly and thoroughly, there’s a better chance that it will perform well.
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Social traffic
Social traffic consists of visitors who come to your site from social media sites like Facebook, Twitter, Pinterest, LinkedIn, and Reedit. This includes visitors who click on your social media posts, your social media ads, and organic posts from other users. Like organic traffic, social commercial web traffic is highly scalable. Social media performance directly benefits social traffic volume, so you’ll likely see a huge influx of site visitors if one of your posts goes viral on social media. The key is to post updates consistently and to engage your followers as often as possible. Your goal should be to build and engage a community, not just to have a token social presence.
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How to use commercial web traffic?
Ultimately, understanding your web traffic is worthless if you don’t put it to good use. Consider adopting commercial web traffic data and analytics tools like Hub Spot, Marketo, or Adobe Analytics to make the biggest impact with your web traffic. Then, make a habit of running regular reports to keep track of how your web traffic is performing and make adjustments accordingly. Not only will this grow your customer base, but it will also drive your overall revenue goals.
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How is commercial website traffic actually recorded?
When someone visits commercial website traffic, their computer or other web-connected device communicates with the website’s server. Each page on the web is made up of dozens of distinct files. The site’s server transmits each file to user browsers where they are assembled and formed into a cumulative piece with graphics and text. Every file sent represents a single hit so a single page viewing can result in numerous hits. It is not only the traffic on the website’s homepage that is monitored. Rather, all segments of the website are constantly monitored by the server to determine exactly how many hits each receives. In web vernacular, a single visit is known as a session. The minutia of each session varies, yet each has a beginning and an endpoint.
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What are different ways to increase commercial web traffic?
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “More customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic to your website.
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Advertise
This one is so obvious, we’re going to look at it first. Paid search, social media advertising, and display advertising are all excellent ways of attracting visitors, building your brand, and getting your site in front of people. Adjust your paid strategies to suit your goals do you just want more commercial web traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies.
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Get Social
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase commercial web traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google My Business posts can help your site show up in local search results.
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Write Irresistible Headlines
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and unworthy often write upward of twenty different headlines before finally settling on the one that will drive the most commercial web traffic, so think carefully about your headline before you hit “publish.
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Pay Attention to On-Page SEO
Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about Meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your commercial web traffic.
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Start Guest Blogging
Before you say it no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog commercial web traffic to your website and help build your brand into the bargain. Be warned, though standard for guest blogging have change radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
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Link Internally
The strength of your link profile isn’t solely determin by. How many sites link back to you can also be affect by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO but also results in a better. More useful experience for the user the cornerstone of increasing commercial web traffic to your website.
Reference: https://www.wordstream.com/blog/ws/2014/08/14/increase-traffic-to-my-website
