Today, more than 4.5 billion people in the world use the Internet, and the audience of social networks exceeds 3.8 billion. On the one hand, this creates a huge number of opportunities for companies, on the other hand, it increases competition on the Internet. In 2021, the battle for audience attention is primarily a battle of content. Learn how to grow your business with content marketing and get a glimpse into the future of content marketing in the coming years.
What is content marketing and why is it needed
The essence of content marketing is creating and distributing useful and relevant content. Its task is to offer the audience something that is of value to it, in exchange for the opportunity to promote a product or service.
Content marketing helps you achieve many marketing goals:
- increases traffic;
- attracts a new audience;
- generates leads;
- increases sales;
- improves brand awareness;
- reduces marketing costs;
- strengthens the brand’s reputation.
According to entrepreneur Seth Godin, content marketing is the only viable form of marketing today. 90% of companies use this approach for their promotion. The advantage of content marketing is that you have a wide variety of content formats and tools to help you communicate effectively.
We can highlight the following trends that are already observed in the media:
Authenticity
One of the main challenges for marketers in the next few years is to give the company a human face. Why is it so important? 91% of consumers are ready to choose a brand for its authenticity. By making humanity your priority, you can build your audience’s trust and differentiate yourself from your competitors.
Mobile content
Adapt content for mobile devices to grow your audience in 2021 and beyond. Today, 75% of videos are viewed from mobile devices. At the same time, 26% of people say that they are unlikely to inspect him if for this the smartphone needs to be turned horizontally. And this is more than a quarter of potential customers.
Ethical Content Marketing
Quality content is a must for successful content marketing. For 70% of users, its quality is much more important than quantity. In other words: try to do less, but do better. 84% of millennials (the largest generation of consumers) don’t trust traditional advertising. The way out is to use ethical marketing principles with an emphasis on the benefits you can bring to society.
Audio content
Proliferation of smart speakers will make podcasts even more popular. It is expected that voice commerce will grow and reach $ 80 billion a year. If you’re thinking about making a podcast, now is the perfect time.
Data-Driven Content Strategies
Personalization reaches a new level every year. In 2021 and the near future, it will be based on data. Finding insights about your target audience is the most effective way to improve your strategy.
The main lesson business learned in 2021: An online presence is the best way to stay afloat. At the same time, it is not enough just to launch an advertisement and wait for it to solve all marketing problems. You need to establish and maintain a constant connection with your audience and share useful content with them, helping to solve problems. Therefore we offer best content marketing services – to fully use the power of content marketing.
