TikTok’s reach and penetration among teens and Gen Z-ers is unmatched. Its meteoric rise from its 2018 inception is amazing. It has gone from an obscure karaoke app, to being the most popular free entertainment app on the Apple store. It’s no wonder that everyone is eager to get a piece of TikTok pie.
However, being famous on TikTok can be difficult. TikTok has 800 million users and is a battleground for content creators. There are tonnes of content uploaded every second that can drown out your content.
TikTok is a great platform for influencers and marketers. Only 4% of marketers use TikTok. TikTok’s relative newness could explain why it is so popular compared to other platforms like Instagram and Facebook. TikTok’s metrics are very secretive, making TikTok marketing difficult.
Earning a TikTok name can still bring you a lot of benefits. The downloads of the lip-sync app have exceeded those of Instagram and Facebook. TikTok allows you to reach a wider audience. TikTok sessions are also longer than Instagram or Snapchat, which gives you the opportunity to engage with your audience better.
TikTok can help you gain a large following and make you a TikTok influencer. You could earn hundreds, even thousands of dollars per post. Let’s not forget about ourselves. You must learn how to make TikTok more famous, by getting more views, likes, and followers. Here are some tips from top TikTok advertising agencies on how to do this.
Find Your Niche
It’s fun to imagine being loved by everyone on TikTok. But it’s more realistic to consider finding your niche and sticking with it.
Make videos that are appealing to your target audience and think about the kind of followers you would like.
Combine 2 to 3 interests to find your niche. Let’s say you want to market your clothing brand. You can find countless girls on TikTok posting videos about fashion. However, if you are taller than 5’10”, then you have a niche.
You will eventually gain tons of followers if you have a niche that you are passionate about and post quality content on a regular basis.
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Trending Hashtags
TikTok hashtags can increase the reach of your videos. It is important to select the right hashtags. A hashtag is not enough. It must be relevant to the video. Include #fypaustralia if you are posting a “Say So” dance. Use #funny if you are posting a comedy skit. Take a look at the hashtags that creators use for the same video. Copy the hashtags of top-performing videos in your niche if you are posting a tutorial on hairstyles.
You can think outside the box
Although it sounds cliché to say “think outside the box”, creativity is key to standing out on TikTok.
While it is good to capitalize on trends (more later), it’s also a good idea to try to start them.
Post something different from what everyone else is doing. Consider how you can add something to your niche. Videos that are entertaining and fun to view will be shared with friends.
Make Trending Video Content on TikTok
Trends are the main focus of TikTok. You’ll see multiple videos of the exact same type on your “For You” page. TikTok users post quick recreations of viral videos. You must follow the trends if you want to be noticed. Videos that are popular with TikTok users will get more likes.
Many times, skits or dances become viral. But audio and popular songs also go viral. Create your own version of a song, dance or skit that you notice is gaining popularity.
Take Part in TikTok Hashtag Challenges
Sometimes, a brand may create a challenge hashtag. TikTokers can participate by creating a video responding to the challenge using the brand’s hashtag. The #scoobydoochallenge was a recent campaign in which people mimicked the Scooby Doo dance and on many more hashtag challenges like this. The hashtag had seven million views by the end of the campaign. Participating in hashtag challenges on the TikTok platform can increase your reach. Your video may be featured if contest managers enjoy it.
You can Either Duet or Collaborate with a Famous TikToker
Collaboration with TikTokers who are famous is the best way to get noticed. Not only will you reach your loyal users, but also the followers of this famous user. You can collaborate with two million people and gain access to two million pairs of eyes. This is the fastest, but it’s also the most difficult. It is impossible for everyone to be a fan of an influencer with two million followers. Start small, and then grow your network. Even a TikToker with 1,000 followers can still be valuable.
If you have no connections, create a duet. If you have the privacy setting, duets are open to all users of TikTok. To increase your reach, tag the creator when you collaborate and use the appropriate hashtags.
Record Trending Audio or Song
TikTok videos are based on audio tracks. Many of the TikTok videos you see have users singing along to popular songs, dancing to trendy tunes, or performing skits to viral music. The app has a wide range of sounds you can use to record your video. However, you will reach more people and get more engagement if you create a video featuring a popular song or an audio.
Be Consistent with your Theme
Your content is relevant to their interests and users will follow you.
Choose a theme that you are comfortable with and stick to it. If you’re passionate about dancing, post-dance videos. Post cooking tutorials if you are a professional chef.
You could lose your followers if you stray too far from your chosen theme. You can explore other themes as long as your theme is consistent. You won’t attract the followers you want if your feed is too diverse.
Post Regularly
TikTokers are less likely to follow accounts that are dead. They expect to see regular streams of videos on their feeds. Keep your followers engaged by posting regularly. TikTok is full of content. You will find it easy to create and publish short videos every day.
Comment on Popular Videos
Comment on popular videos to increase your followers. These videos have thousands, if not millions of views so your comment could be seen by many TikTokers interested in your profile. They may follow you if they like what they see and engage with your videos.
Use TikToks to Share Your Photos on Instagram
TikTok lets you post your videos to Instagram Stories. This is a great way for you to increase your reach and get more followers. TikToks on Instagram include your handle so that followers can visit your profile.
Do not Sacrifice Video Quality While Posting on TikTok
TikTok videos don’t look like Instagram Stories. Although Instagram videos offer a more intimate, behind-the scenes style of authentic content with special effects, filters, and complicated edits, TikTok videos are much more polished. You must be a standout on Instagram. This means that you need to make sure your videos look great, even if you need to record multiple takes before you publish the final version.
Quality of the camera is important. Grainy videos will not be successful on this platform. Lighting and audio are also critical. You should ensure that you record in well-lit areas and that the audio is clear, loud, and crisp. If you post something that isn’t up to standard, users will not hesitate to leave negative comments.
