What is Magento used for?
Apart from projects fully developed specifically, Magento is the most powerful tool for tailor-made e-commerce. To consider this e-commerce platform as a basic tool would be a mistake. Its vocation is to “really” accelerate online sales by offering advanced management tools. The platform delivers a superior experience in terms of purchases and sales management, to constantly improve the merchant offer and boost the conversion rate. Magento is recommended for more complex projects than a simple online store. It is suitable for a large catalog of products, multilingual, multi-site stock management, the creation and simultaneous management of several shops or the internationalization of online sales. Magento is part of the “Adobe Cloud Experience”, thus opening up perspectives in terms of overall management of the online customer experience, supported by statistical, advertising and advanced content creation tools.
What can Magento do in concrete terms?
Magento has a functional depth unmatched by its competitors (Prestashop, Woocommerce or even Shopify). It is run by a very active community of developers who are constantly improving online sales techniques. Its Marketplace of features (add-ons) is extensive. It includes extensions (features / services), themes (pre-formatted page models) and third-party service integrations such as an e-mailing solution (Mailchimp, Mailify, etc.) for payments (Paypal, Payplug…), delivery (schenker, DHL…) or marketing on external market places (Lengow).Beyond the traditional online sales functionalities (product catalog, product sheets, promotional tools, payment systems, shipping costs, etc.), Magento allows you to:
Generate an enhanced online shopping experience
With customer segmentation, the shopping experience becomes customizable and increases the conversion rate. The right products are offered to the right customers on the basis of location, gender, purchase history or even a personal wish list. The promotional strategy or the pricing policy is calibrated according to the type of customer. Intuitive product search is greatly optimized, allowing visitors to find exactly what they are looking for. The Buy It Now feature makes it even faster to take action. It shortens the traditional sales cycle, relying on information already recorded by visitors during their previous purchases.
Develop sales in M-commerce
The product discovery and purchase experience remains very fluid regardless of the device used (desktop, tablet or even smartphone) . Magento development company promotes Mobile-First Commerce by offering responsive themes and even goes much further. The technical team has developed a series of tools, allowing the rapid creation of Progressive Web Apps (PWA). Halfway between website and mobile application, they represent the future of mobile sales.
Manage your store (s) with ease
The ease of use of the Page Builder in “drag and drop” and “instant preview” (Wysiwyg) mode guarantees that most novices can easily intervene on the content, without calling on an expert technical team solution (or HTML). This considerably reduces the time to market by entrusting the content entry to sales or marketing teams.
Coordinate and manage stocks in real time
Managing inventory in multi-location mode improves the operational efficiency of product sales, storage and delivery. Magento centralizes the inventories of several storage locations and prioritizes shipments using an algorithm based on rules issued by the e-merchant.
Connect the e-commerce site (s) with business tools
ERP, CRM, business applications… The development of APIs offers many possibilities for interconnection, circulation and centralization of information conducive to better profitability.
Position yourself in the search engines with SEO
Magento has many embedded natural referencing tools, which can be enhanced by external modules (additional plug-ins).
Take advantage of omnichannel
Magento allows you to develop new avenues of income by directly selling all or part of the product catalog on Market Places such as Amazon.
Set up an e-commerce activity for BtoB
The rapid and secure creation of professional online accounts and the management of specific pricing policies open up great prospects for BtoB online sales.
Automate repetitive tasks to focus on high added value activities
Tracking and associated automation processes save manual time to focus on tasks more useful for continuous sales improvement. Marketing teams can thus easily manage their actions to trigger a faster and more controlled ROI.
Open up internationally with multilingual and multi-currency
It is easy to administer multiple international e-commerce sites by managing the language, local currency and payment methods for each of them.
Do almost everything…
In addition to all the existing functions mentioned above, there are prospects for specific developments of its own components. An additional option in the already full arsenal of Magento for very advanced tailor-made.
Who can configure a Magento?
Expertise is a web design agency NZ expert in the Magento solution.
Configuration, specific developments, code optimization, natural referencing and hosting are all technical subjects to master in order to take full advantage of the potential of the e-commerce platform. Our expertise in the development of e-commerce stores allows us to advise you on the best platform to use and on the selection of the most suitable functionalities for the objectives you set for yourself.
