You have started a new blog or just put your feet in the blogging community. Maybe you have started your career as a content writer, and you need to know everything about ranking articles in SERP to impress your bosses with your work and increase your performance.
You need to understand everything about Search Engine Optimisation (SEO) to make your website visible in front of readers. These tips are there to assist you right from the start and, of course, in the longer run.
Keyword Optimisation for On-Page SEO
The first thing you need to focus on is Keyword optimization, which is comprised of primary and long-tail keywords.
For instance, you are covering a write-up on long-term loans for everyone in London.
- Search your primary or main keyword in keyword searching websites. You will see many suggestions in the top search result telling you which keyword has how much of volume or monthly searches in Google, CPC to pay for a Google Ad in AdSense, Paid Search Competition, and Organic Search Competition.
- Now you have your list of primary and long-tail keywords. The most important part is how you use it to avoid any problem and genuinely make Google notice your article to rank it on the first page.
- Include your primary keyword in the headline. Placing your keyword in the beginning helps you in ranking your article higher. Now include the keywords in the article multiple times. Make a balance between Long-tail and focused keywords. Don’t stuff too much as it may hurt your overall ranking.
- Include the keyword in H2 and H3 headings in the article to make Google believe that you are using keywords. Again, don’t overuse them. Only one or two subheadings will do.
Again, search your focused keyword on Google and move to the bottom of the page. You will see some Latent Semantic Indexing (LSI) keywords. Include those words in your article with a density of 2% to 5%.
Content Optimisation
Google changes its Algorithm regularly, so you need to focus on the bigger picture here. Always keep the length longer. Longer length articles rank higher. Furthermore, the focus is on the readability of the article. Don’t use too many jargons, and keep the content more comfortable to read. Using unnecessary jargons to sound cool or smart doesn’t work with Google.
Google likes it when you keep your articles updated. So, try updating your previously uploaded articles with the latest information. After updating them frequently, you will notice how easily your old articles have increased in ranking in SERP. Also, see it from a reader’s perspective. You will not likely click on an article that was uploaded three months ago; rather, click on the uploaded recently.
Maintaining a good URL
You can use some strategies from the backend of a website. Using a URL that is readable and contains keywords helps in ranking. Google sees you using a good URL, and so does your users. This gives you an SEO advantage and makes your article better. If your URL ends with article-00655407065.html, then it won’t go well.
Using the keyword in the URL will make the user click on the link, and this is what you want.
Focus on Meta Description and Title
If you use the Backend of the website, then you know that there is something called Meta Description and Meta Title. What how do they work?
A webpage has the title that is called Meta Title. It is being shown in the Google search result. It can contain a headline with focused keywords and LSI keywords. Meta Title should be around 72 characters. However, the Meta description between 155 – 160 characters seems fine.
Meta description, an HTML tag, should be descriptive that lets a user know what this article contains. It is a summary of your whole article. Its work is to make your user click from the search engine. If you don’t use one, then Google will use any random sentence as a snippet.
SEO title, Meta description, and URL can make a huge difference in making your article rank higher.
Anchor texts and Internal Linking
Google likes it when you use internal linking by inserting long-tail keywords. These keywords can be used as anchor text to link them within the website. Internal linking means to include a hyperlink of your website but this other relatable webpage. You don’t need to have any random webpage or article as an internal link. Your ranking improves by using internal linking regularly.
Promote your content to get several backlinks for your website. To get the better ranking, you need to have more backlinks. You can include other site’s links in your article, but it must be relevant to your niche. Unrelated backlinks will backfire you as Google will think that you are trying to fool it to get better Domain Authority.
Ranking your article on top of the SERP may be challenging but well possible. It helps to flourish your work into an amazing one. It feels good when many people are reading your article. With these tips, you are going to work your way up to the high ranking in Google.
