Apart from ensuring they get what they have ordered, efficient delivery is one of the key aspects that customers look for while shopping online. For some, getting their parcels on time is the biggest concern as they can’t wait to get their orders themselves or the ones they are getting delivered as presents to their loved ones. Moreover, with holidays just around the corner, this urgency has increased as well. This makes it all the more important to have a quick and efficient courier service at your disposal for your Ecommerce business. This is to ensure that the orders are dispatched and delivered safely to their destination.
With festivities and events about to begin, stores are preparing for huge sales and promotions. Customers are going to set out for a shopping haul. Here are a few tips for you so you can timely prepare for the shopping season:
Offer Free Shipping on Shopping a Certain Amount
If you have never given free shipping to the customers, this might be the right time to do so. This is going to lure in customers. You can set a certain amount on which the customer gets to enjoy free shipping. Promote it on your website and other social media platforms as well.
Also, for your regular customers, you could give them a free shipping option just to retain them. See that you place the ‘Free Shipping’ page close to the ‘Add to Cart’ button. You can give them some promo code to use. This is going to jump up your sales like anything.
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Introduce Gift Bundles and Deals
What better time would there be than holidays to send themed gift bundles to loved ones. It is the first holiday since the depressing time most of us spent locked up in our homes during the quarantine. So, everyone wants to enjoy this time and make their family and friends feel loved. During COVID-19, online shopping and direct shipping of gifts to your loved ones have become common to maintain distance while celebrating joyous occasions as well.
Introducing gift bundles and discounts and shipping them directly to recipients will make your Ecommerce business a one-stop-shop.
Work on Your Content
You can strengthen your relationship with your customer when you give complete information via your content. Good content is vital for the success of your business. See that your website content along with the product descriptions is in detail and easy to digest. Also, pay attention to the About Us section of your website. It should state everything about your business and have every information that you think a customer should know when they visit your website.
Start creating content now. Do not wait for the last minute. Your regular customers and subscribers should be your priority. Prepare your email schedule in advance so that you can send the emails on time.
Vibrant Imagery
Visual data is crucial for online Ecommerce businesses. You should ensure that you photograph your pictures beautifully. Visuals are a deciding factor when a customer views your products. Make use of different angles and tricks such as 360 rotations, zoom-in features, as well as videos of the product.
Optimize Your Web Store
If you haven’t worked on your website for ages, it’s time you should. You wouldn’t want your website to crash or slow down. Fix all the bugs, rewrite the text according to SEO, and maybe work on a new design as well. The most important thing should be a user-friendly interface and quick navigation. This shall boost your sales tremendously.
While you do all that, make sure that your site is optimized for mobile use as well as a large chunk of online shoppers shop from their smartphones. Your site should be able to serve both desktop, laptop, and mobile screens.
Manage and Plan Inventory
You have to plan the holiday inventory in advance. It means which products to replenish and which products need to do. If there is an item you think would make a great gift, promote it as a gift. You should have more of it. If it’s a seasonal product you think is particularly for Christmas, it should be in a big amount as well.
Get the evergreen products as well, but not too much. People do not get groceries online as much as they do other things.
Pay Over Time Options
Ecommerce businesses can consider pay-over-time solutions as well. This allows people on a tight budget to shop for their loved ones as well. You could hire the services of good third-party service providers.
Seems like a lot, but a timely adoption of these practices could substantially impact your sales during the holiday seasons. These tips shall yield great results. See that you ensure timely deliveries. Outsourcing your fulfillment would be the best thing to do during the holiday season. From inventory management to robotic fulfillment along with packaging and shipping, they will take care of everything for you.
