The Internet has changed the way companies market their products and services, making options like content marketing and motion graphics the necessary step to competitive advantage. While tried-and-true traditional options still exist, the proliferation of websites, social media, and video sharing formats changed the way it was efficient to deliver information about a business. Content marketing focuses on providing relevant and useful information on a topic that provides viewer education. The hope is that they have a need, do an online search for answers, find the solution in a posted video, blog, or website, then turn to the company as an expert in the field and make a purchase. One way to improve the appearance of your videos and published content is to use motion graphics, which animate text and images to make them attractive and professional.
Content marketing is wordy, which can be minimized with motion graphics.
Content marketing efforts are often lengthy by nature. Information on a topic is being presented to the public that may need explanations, examples, and lots of verbal support. With proper animation, that verbiage can be minimized. Some content can be presented in pop-up textboxes or screens with animated text. With or without a voiceover, this approach can be captivating and have a greater impact on the viewer than a person speaking alone.
Motion graphics can present difficult content effectively
If the idea or topic of the video is difficult to understand, then the animation can make the description easier to understand. Most people learn best with visual aids. The new product that a company tries to promote can be represented in a drawing that rotates or shows its function as described by a person. A new service provided by a firm can be explained with animated images that best exemplify the qualities that the video tries to represent for the company.
There are professional or internal options
A few years ago, only highly talented graphic artists could create animations for videos. Now internal staff can purchase and use software that is available to marketing departments. Often these include ready-made stock images or various plugins that overlap an image to give a 3D effect, making the image stand out. Of course, for a full range of customizable motion graphics, professional service is the best option.
The content should guide the animation.
The key to any video being successful is keeping it entertaining yet relevant and concise. Even a good thing like motion graphics can be abused and end up creating a mess in a video. Let animation be guided by content, tone, and target audience—research how to best represent information and how to draw attention to what is most important.
Videos are already a powerful way to share content
Videos have always been an effective way to share information. Before the internet, that could only be done through television commercials. Now any business can create relevant and original content in the form of video and share it on their own website, via social media, or on a video sharing site. With more people using video now, it’s important that yours stands out. Motion graphics can provide that extra layer of entertainment to make the viewer click and stay and then take action they’re looking for.
Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. But then, as art workers, even though digital and graphic art already borders commercial arts, there is nothing wrong with continually improving our craft through constant study and practice, right? The great graphic designers I know have achieved their status through painstaking application and study of their past work.
We will review the theoretical concepts of graphics and graphic shapes as a basis for how we should approach our graphic designs. To begin with, a graphic form is a form that embodies a certain idea. We can take a tree and use it as an example. How many ways can we represent a tree? We can represent by means of a photo of a tree, or the silhouette of a tree, or even its outline. By having these shapes that represent a tree, we are conveying the idea of a tree.
However, a word of caution: the effectiveness of idea communication depends on many levels of context.
The abstraction of an idea in a flat space, to turn it into a graphic form, is an integral part of Graphic Design. Usually, the goal is to communicate the idea as clearly as possible. So why not represent the apple as close to reality as possible with a photo? This clearly represents an apple and leaves no room for misinterpretation. So why not use photos of everything?
The career options for a graphic designer are not limited to design only, as they can also work in related fields. A graphic designer can choose a career in animation, typography, illustration, and digital or web design, to name a few. They are often employed in the advertising department in many organizations. Many companies hire the services of these professionals to design the packaging of their products. The packaging must be informative and attractive to the eye at the same time, especially when the product is planned for advertising on the Internet and any other visual medium.
Designers must possess the ability and talent to effectively convey ideas with the help of designs. They must be able to visualize the needs of their customer. Design skills can be acquired by joining a professional institute that offers a formal course or training in this subject.
Although comparatively a new career in our times, the graphic design offers excellent employment opportunities in areas such as branding, communication, and marketing. Design is an almost essential part of these activities.
Most people can remember the color and design of a logo. The logo creates the identity of your brand. If the consumer can remember your logo, your designer has done a great job. The idea of designing a logo is to build an image of a particular brand, which the consumer can easily identify, and if its recovery value is high, it has served the purpose. That’s how important the role of a designer is! The job of a designer includes designing stationery, brochures, business cards, invitation cards, and tabloids, etc. The idea is to splash the brand and its logo wherever it matters.
