What is SEO?
SEO stands for Search Engine Optimization, which involves increasing the quantity and quality of traffic to your website through the natural results of search engines.
What does SEO do?
To understand the true meaning of SEO, let’s break down this definition and examine the parts:
Traffic quality. You can attract all the visitors from the world, but if they come to your site because Google tells them that you are a resource for Apple computers when you are really a farmer selling apples, it is not traffic quality. Instead, you want to attract visitors who are genuinely interested in the products you offer. Amount of traffic. Once the right people click on these search engine results (SERP) pages, more traffic is better. Organic results. Ads are an important part of many SERPs. Organic traffic is all traffic that you don’t have to pay for.
How SEO works
You could think of a search engine like a website you visit to type (or speak) a question in a box and Google, Yahoo!, Bing, or whatever search engine you use magically responds with a long list. links to web pages that could potentially answer your question.
It is true. But have you ever stopped to think about what’s behind these magic lists of links?
Here’s how it works: Google (or whatever search engine you use) has a robot that goes out and gathers information about whatever content they can find on the Internet. The crawlers bring all these 1 and 0 to the search engine to create an index. This index is then fed via an algorithm which tries to match all this data with your query.
This is the whole SE (search engine) of SEO.
The O part of SEO – optimization – is where the people who write all this content and put it on their sites are discussing this content and these sites so that the search engines can understand what they see and users who arrive via search will like what they see. Optimization can take many forms. That’s it, make sure the title tags and meta descriptions are both informative and the right length to point internal links to pages you are proud of.
Click here: Search Engine optimization
