LEAD GENERATION FOR INSURANCE: 8 TIPS FOR GENERATING LEADS

Lead generation for insurance: 8 tips and ideas for generating leads

Your automobile insurance leads agency needs new leads to grow. Without them, you lose new and potential customers to competition and that means you risk seeing your business fail for good.

Instead of relying solely on high-cost lead generation methods, you can use a cheaper option to grow your business: the internet.

When generating leads online, you pay a lower cost than traditional lead generation strategies. Plus, online lead generation can happen at any time of the day or night – it doesn’t depend on working hours, employee vacations, or other human factors.

With lead generation, your insurance can get new customers at any time of the day, let’s see below some useful tips.

8 ideas for lead generation for insurance

For many insurance companies, however, online lead generation is a whole new business.

Whether you’re providing life, auto, auto, home, or business insurance, it’s essential to understand what works and what doesn’t when it comes to capturing more leads online.

That’s why we’ve rounded up eight of the best insurance lead generation ideas:

1. Contact form

To maximize the success of your insurance lead generation strategy, you need to create effective and performing lead generation forms.

Contact forms are small areas on a page where visitors can provide you with the following information:

• First name
• Email address
• Telephone number
• Service request
• Personalized message
• And all the information you need

By entering their details in the contact form, visitors invite you to send an email or call them.

Regardless of the interaction, whether for newsletter subscription or for a quote request, it is important to stay in touch with a potential customer.

To get the most out of your contact forms, place them on every page of your site. This includes your home page, article pages, company information page, and more. Every page on your site has the potential to create a new customer, and every lead you lose is another for your competition.

2. Information about your company

Sometimes, a prospect doesn’t want to give you their personal information to hear from you. That’s why it’s important to list your business name, address, and phone number on every page of your site.

This information works best when included in the footer of your pages. This way, it doesn’t stop a visitor from finding what they want on your site. At the same time, they can easily find out how to talk to you when they are ready to talk about insurance.

3. Enter a call to action

Now that you have all your contact forms and information, it’s time to make sure people use them. Calls to action (or calls to action) are some of the best ways to increase your conversion rate on any page on your site.

A call to action is a phrase that tells visitors what to do after browsing a page. In your case, this means contacting you for more information on insurance. For example, you can create a CTA that says “Contact us at for a free quote on your home insurance”.

While it may seem overwhelming to tell visitors to contact you, this strategy works wonders when it comes to generating new leads. Without a CTA, you risk losing more visitors to the competition because they just don’t see what they should do next.

4. Do A / B Test

Now that you’ve got everything set up, it’s time to start testing.

A / B testing is one of the most common forms of testing and works best when checking the effectiveness of one item at a time. This way, you can be sure that a certain change to an element on your page is responsible for an increase (or decrease) in leads

You can constantly test parts of your pages to make sure you get as many leads from each page as possible. The more time you spend testing, the better results you will see from your conversions.

5. Use words of power

Power words are strong, understandable verbs that help people understand what you are offering.

Some of the most common words of power are:

• To have
• Get
• Feel
• Increase
• Overcome
• To discover
• Beat

There are many more, but they are great words for any business to use.

When you use them, you show potential customers exactly what they can expect from your insurance. Whether it’s “Feeling comfortable on an adventure” with health insurance or “Driving comfortably” with car insurance, you are giving someone an idea of ​​what you do by encouraging them to do it.

Also read the imporance of website for your business

6. Use email marketing

By including contact forms throughout the website and CTA, you can create a list of newsletter subscribers. You can also grow your subscriber list with a few other strategies, which can contribute to a higher conversion rate.

Some insurance lead generation ideas for this goal include:

• a sign up form on your website
• a discount on insurance premiums
• a pop-up for exiting selected web pages

Once your destination list is established, it is vital to optimize your email marketing strategy. This can mean segmenting your list – a must if you offer different types of insurance, such as homeowners insurance or corporate insurance.

Additional tips for improving your email marketing campaign and its lead generation rates:

• Personalize your emails
• Experiment with your sending times and days
• Optimize your emails for mobile, tablet and desktop

It is also vital to monitor the performance of your campaign with an email platform. This way, you can see which strategies are working for your insurance company. This results in a powerful email marketing campaign that drives valuable leads.

7. Use chatbots

Whether you are a home, life or business insurance company, a chatbot offers added value. By including a chatbot on your website, you give users a new way to connect with your business, even when your team is out of the office.

With a chatbot, users can get a lot of information about your company, including:

• Types of insurance
• Insurance rates
• Commercial offices
• And more!

They can also turn a user into a lead, for example by inviting users to receive a personalized quote or make an appointment with an insurance agent. Even better, they deliver value to users who become customers, for example by handling payments or handling complaints.

This is a benefit for your team, as well as a unique point of sale for your business.

8. Content Marketing

Another insurance lead generation idea that is becoming more and more important is  content marketing. Compared to traditional marketing, it generates 50 percent more leads, which is why content marketing and email marketing offer a competitive lead generation strategy.

If you want to do insurance lead generation from content marketing, understanding your target audience is crucial. You need to know what your audience wants to know about insurance, as well as their motivations.

For example, if you offer life insurance, you can create a blog post that talks about when a person should invest. This type of content could appeal to new parents, as well as adult children who care for their parents.

To maximize your insurance company’s lead generation efforts, you’ll need to create top-notch and quality original content.

Otherwise, the audience will not read or interact with your content, as someone else – such as a competitor – will have ten times better content.