Email Marketing can be a very powerful tool. It is estimated that in the U.S alone, email marketing has an ROI of 3800%. That’s a whopping $38 for every $1 spent on emails.
But not every business knows how to take full advantage of emails. As more and more businesses compete for your inbox, there is only a handful of them that actually get your attention.
Even cold outreach from email addresses you collect from services such as GetEmail.io can get good results with the right tweaks in approach. In general, open rates and click rates from emails differ significantly based on many variables. Here are some things you should keep in mind for your emails.
Make a statement with a compelling subject line
In the world of email, you compete with every other email in your inbox. One of the most important parts of an email is the subject line, after the sender. The subject line plays a contributing factor in influencing whether the reader opens the email and keeps reading or disregards it all together. One tactic for making a compelling subject line is creating a sense of urgency for your readers or the fear of missing out (FOMO) emotion. These types of emails create the highest response rates because it compels people and the reader to take action.
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Make use of active voice
Make sure to focus on using verbs. Verbs help to make your writing more effective and powerful and are considered to be the strongest parts of our speech. Verbs are the most effective when in active form rather than in passive form. Make sure to review your sentences and change your tone from passive-voice to active-voice whenever possible.
Make use of white space/Keep content short
No one wants to read an email or anything for that matter with super heavy dense text. Let’s be honest, most of us are lazy, and having to read too much just seems like hard work. By using subheadings we can visually break up large pieces of text and make the information easier to digest for the reader. So embrace the white space, create shorter paragraphs, break up the text, and simply embrace the white space.
Make sure your email answers the question “Why does this benefit me?”
This is one of the most effective ways to reach your target audience and in return generate a high response rate. After all, persuasion lies at the heart of emotion. Use this emotion to your advantage when writing the email and make it compelling instead of just stating facts or asking them to buy a product. Instead, try painting a picture or narrate a story that they can relate to and how your product or service will help them overcome a situation and feel less stressed over a pain point they continually struggle with.
