Our communication has shifted as a result of social media networks and messaging apps. Using these tools, businesses may simply reach out to their customers. WhatsApp is a cross-platform smartphone app that allows users to send and receive messages across many devices. It also gives advertisers a major advantage by allowing for immediate customer assistance and highly focused marketing. Furthermore, it has gained commercial significance among enterprises, owing to Facebook’s $19 billion acquisition of the company.
Here’s our fundamental guide to WhatsApp marketing if you want to learn how to use it to build your business and increase sales. This post will provide you with in-depth knowledge on WhatsApp marketing plan for your company.
What is WhatsApp Marketing?
Whatsapp marketing Malaysia is a modern form of marketing in which digital marketers use WhatsApp’s various features to reach out to potential customers and clients. WhatsApp is a free mobile software that lets you chat, call, and video contact other WhatsApp users without having to pay for SMS or phone calls. Furthermore, it has shown to be an excellent instrument for increasing sales. If you’re planning to introduce a new product or want to make sure that as many people as possible are aware of your services, Whatsapp marketing is a smart approach to do it.
What Are the Benefits of Using WhatsApp for Business?
The fact that many people already use WhatsApp for business is the most crucial reason to use it for business. Furthermore, WhatsApp sends around 60 billion messages per day. Users of WhatsApp and related platforms, on the other hand, are eager to engage with businesses.
More than 67 percent of mobile users are likely to feel more comfortable using chat as a medium to engage with businesses in the future, according to Nielsen’s Facebook Messaging research. Furthermore, around 53% of customers are willing to make a purchase from a company with whom they can communicate quickly. If your customers are young, they will find messaging applications to be more convenient for regular communication.
Furthermore, messaging programmes such as WhatsApp have extremely high engagement rates. Almost 98% of mobile texts are opened and viewed, with 90% of them being opened and viewed within three seconds of receipt. Private channels, such as messaging applications, account for about 84% of online sharing. As a result, even if you don’t use WhatsApp to sell your products, your prospects will almost certainly use it to spread the word about your content.
The WhatsApp marketing platform is the most popular among marketers since it provides a private channel for sharing material and messages. It also allows you to create WhatsApp groups with more than 256 members. As a result, it’s a fantastic opportunity for any company.
Moreover, WhatsApp for marketing allows you to quickly distribute your offers, company news, and promotions. You can use WhatsApp to share movies, brochures, links, catalogs, audios, and any other type of business-related information because it allows multimedia content. It also allows you to communicate directly with your customers, staff, or audiences in real time.
The Most Important Tips For Using WhatsApp For Marketing
1. Create a Whatsapp Brand Persona that is engaging.
Building a brand persona is essential for sticking out and creating sales conversions, and what better method to do so than using Whatsapp! The most important aspect of using WhatsApp to promote your business is to personalize and develop an appealing brand persona. If you’re going to use WhatsApp to communicate with your customers, they should be able to recognise your brand right away. As a result, you’ll need to establish a compelling brand persona that includes your company’s WhatsApp number. As a result, people prefer not to converse with companies whose names are unknown.
2. Provide a lot of value in order to build a phone database
As previously stated, you cannot send communications to clients with whom you no longer have a mutual relationship. Before you send them messages, you must first receive a request from them to become their contact. Create an engaging campaign to entice consumers to exchange their phone numbers with you. When you add them to WhatsApp, send them the offer, which they can buy and use to start a conversation with you.
Furthermore, WhatsApp lets you run promotions with pictures, voice notes, movies, brochures, business-related website links, call to action graphics, coupons, or other non-sales content.
3. Constantly Provide Relevant Content
Because WhatsApp’s primary function is communicating, keep your messages brief and punchy. Whatsapp has a greater engagement rate than Facebook, at 70%. As a result, you should provide visitors with excellent material on relevant themes in order to keep them interested in your company.
Here are a few pointers on how to start a successful WhatsApp group:
- Create a group with up to 256 members.
- Give your organization a distinct name.
- Make sure the group title matches the name of your company.
- Make guiding policies for the group.
- If your company has a logo, use it as the group icon.
- Engage users with useful material, freebies, and giveaways, among other things.
4. Provide prompt customer service
Because WhatsApp has a 70% open rate, you can nearly guarantee that your message will be seen if your client is also on the app. To address customer inquiries, you’ll need a lot of resources. When your customer tries to contact you, start a swift response. Ensure that a dedicated person is available to respond to the customer, depending on traffic. In addition, make certain that his performance is evaluated.
5. Surveys and feedback from customers
WhatsApp simplifies the process of bringing customers in for valuable feedback after a purchase is closed. However, you will receive an immediate reaction from your customers, enhancing transparency. It provides an easy-to-use, low-cost, and rapid platform for conducting research. Customers can be asked about their favorite flavors, or they can be asked to choose from a list of products that the company is planning to launch. Furthermore, WhatsApp is ideal for conducting quick internal discussions within your company.
Furthermore, timely group interactions with customers, staff, and suppliers are possible. In addition, such activities generate a lot of comments and suggestions. You may respond to their needs and support the products and services you provide based on the feedback you received. You may quickly communicate with your clients by creating creative and interesting polls.
6. Create a community of individuals that is both supportive and interactive.
There are almost tens of thousands of active WhatsApp groups today. Professors, students, environmentalists, socialists, housewives, corporate groupings, and other groups have formed in recent years. It also allows them to share films, files, songs, images, and even contacts through a different platform.
7. Brand Establishment or Positioning
A consumer prefers individualized service over professional or formal service. Customers are more likely to engage with you if you provide timely and competent customer service. They will be pleased if their questions are answered according to their preferences, resulting in higher client satisfaction rates.
8. How to Use WhatsApp for Business in a Novel Way
Many newcomers to the field of sales and marketing have taken use of WhatsApp as a platform. Let’s have a look at some inventive ways to use WhatsApp that can inspire you for your project.
Services Not Listed
Many developing and established mainstays have ardently embraced this ready-to-use messaging as the simplest instrument to accelerate customers. You may now use WhatsApp to order party passes, request flower delivery, buy, or use a courier service.
Orders Received Via WhatsApp
Many eateries and grocery stores have begun to offer their services over WhatsApp. They do, however, not only provide the menu but also allow you to place an order via text. As a result, customers can express their preferences directly.
Consultation with a doctor
In recent years, family doctors have begun to provide medical consultations via WhatsApp. It will never be able to replace a face-to-face appointment, but you can always text your doctor and ask about common medical concerns. Aside from that, medical businesses are also accepting pictures of prescriptions in order to provide medications. This will not be the same as going to the doctor in person, but it will save you time.
Services for the Government
A growing number of people are adopting the use of cellphones. Furthermore, employing an app like WhatsApp will reach a big number of individuals in order to raise awareness. As a result, you can begin working on projects like these.
9. Constant communication and customer service
WhatsApp was created for mobile devices, but it is also available for desktop computers. As a result, you can use it in conjunction with other desktop programmes to provide excellent customer service. As a result, your clients will be able to reach you immediately and you will be able to respond quickly.
Consumers prefer message-based follow-ups over direct calls when it comes to communication. However, clients may not be able to pick up calls on a regular basis; however, leaving a message will not be as bothersome. So, start using WhatsApp to communicate with your potential and present consumers. As a result, sending a short message on WhatsApp may result in a faster reaction than sending promotional emails.
10. Make the most of all of Whatsapp’s features.
To be successful at Whatsapp marketing, you must take advantage of all of WhatsApp’s advantages. As a result, we recommend that you use the “Send exact location” feature, which provides your customer with an interactive map with the clearly marked address and all of Google Maps’ features.
In a nutshell, WhatsApp is an excellent communication tool that may benefit any organization. It is, nevertheless, particularly effective for organizations with a global consumer base. If you have an international consumer base, you can definitely expand that niche by effectively engaging with them via WhatsApp. We hope you find this blog to be a wonderful place to start learning how to create a WhatsApp Marketing Campaign that effectively targets and converts.
This article is posted on The Post City.