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What is a website redesign?

When was the last time you redesigned your website? According to HubSpot, 72% of customers say website design is an indicator of how successful a business is. So if your site is looking outdated, it could be time for an overhaul.

But what exactly does it mean to redesign a website? What does the process involve and why do businesses devote time and money to revamping their online presence?

Defining Website Redesign

So what exactly is a website redesign? In short, it’s a comprehensive overhaul of your existing website from top to bottom.

Unlike just tweaking a few surface-level elements, a redesign transforms the underlying structure and architecture of your site. You re-imagine the sitemap, page layouts, templates, themes, and visual assets from scratch.

The redesign process involves adding new pages, sections and features to significantly expand your site’s capabilities. You also optimize and update the information architecture, navigation, and overall UX to improve usability.

And it’s not just about aesthetics – a redesign modernizes the technology powering your website too. You overhaul the platform, hosting, speed optimizations, integrations, and more under the hood.

In summary, a redesign completely re-envisions and rebuilds your online presence to align with modern digital standards as well as your brand’s evolving identity and goals.

Elements of a Redesign Process

Here is an explanation of the key phases in a website redesign process in a conversational style:

Redesigning a website from the ground up is a complex undertaking. What are the main elements and phases involved in the process?

  • Research Phase: This involves goal-setting, auditing your existing site, and analyzing metrics and performance data to inform strategies.
  • Strategy Phase: With research insights, you can start mapping out the new sitemap, wireframes, and overall UX flow to optimize.
  • Design Phase: Visual design comes next. This involves creating new branding elements, color schemes, assets, page layouts, and templates.
  • Build Phase: Now the structural work begins. The new architecture, features, and functionality are built out by developers.
  • Content Phase: With the shell complete, it’s time to populate the site with optimized copy, imagery, videos, and other content.
  • Testing & Launch: Rigorous testing ensues to catch bugs and refine the site before it is polished and launched live.

It’s an extensive process but yields huge dividends – a completely transformed digital presence primed for your brand’s future.

Conclusion

As we’ve explored, a website redesign is a comprehensive overhaul and transformation of an existing website. Rather than just minor tweaks, it reimagines everything from information architecture to features and technical capabilities.

The research-driven process involves multiple phases like strategic planning, custom design work, technical buildout, and content creation and optimization. The result is a completely refreshed online presence that aligns with modern digital standards and the evolving needs of your brand.

If you think your current website is due for a complete revitalization, our team can help with professional website redesign services. We’re experts in executing strategic redesigns that breathe new life into brands’ digital presences while driving key metrics like traffic, leads, and sales.

Reach out if you’re considering a redesign – we’re ready to partner and make your new vision a reality!

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