What are the top social media analytics tools in 2020?

Social media marketing is one of the most crucial aspects of digital marketing that help you build your brand. More than 3.8 billion users worldwide are active on different social media platforms, providing tons of opportunities to businesses to promote their brand and increase the number of followers. 

If you, too, want to create a robust social media presence and improve the performance of social campaigns, making use of the best social media analytics tools can help you out.

Most of the social media platforms have their own embedded analytics, but to get the benefits of other excellent analytics features, you can invest in the top social media analytics tools. 

The tools will help you manage and control your entire social media marketing and promote your products and services more effectively.

If you want glamorous results for your business through different social media channels, you must focus on your social media analytics. Reach out to valuable insights about your brand with these social media analytics tools.

• Hootsuite: It is one of the best social media management tools that cover every aspect of a social media manager’s role. The tool helps you create and export custom reports so that you can have a clear picture of where all social media efforts are heading. Hootsuite’s powerful analytics features will help your marketing team effectively track the performance of your posts with features like custom reporting, tailored analytics toolbox, result sharing, and reports exporting.
• Sprout Social: Sprout Social helps you meet your cross-channel social media analytics needs. No matter how deeper you want to dig deeper into the performance on a single platform, or want to compare results across different platforms, the tool has your back. Track the performance of your Facebook pages, measure the growth of your Instagram followers, boost your LinkedIn engagement, make your content perform better on Pinterest, and check up your Twitter link clicks, all with the help of Sprout Social.
• HubSpot: You can publish directly on your social media accounts with the help of this tool. HubSpot helps you to channelize your strategies on every social media account you hold and measure campaign performance.

The tool is backed with features like expansive visuals and graphs that help you understand the specific platform features, such as session lengths, impressions, and audience. With this tool at your end, you can see the entire customer’s journey and which marketing strategies are working best for your business. If you want all your social media marketing campaigns to perform in one place, then HubSpot is the tool for you.

• Snaplytics: The tool focuses majorly on analytics for Instagram and Snapchat Stories. It looks at metrics such as open and completion rates to help brands find where the story engagement views are the highest and at what point viewers drop off.

As a social media marketer, if you want to optimize your story-based content, then Snaplytics is the tool for you. 

• BuzzSumo: It may not be right to say that BuzzSumo is a social media analytics tool. It is more like a resource that helps you measure social media engagement for a given content. 

If you want to see how the latest blog post is performing on different social media channels and how many shares it got, BuzzSumo will provide you with all that data. You can also check with what relevant industry keywords your competitors are performing so that you can use the same in your content.

With this resource, you can strategize your social media content and make your campaigns perform better and bring you the much-needed engagement.

• TapInfluence: A social media analytics tool specially tailored for influencer campaigns. The tool helps you create awesome influencer campaigns and content within the least time possible and save you from doing it manually. With this tool at your end, you can perform influencer discovery, workflow, and analytics, all like a pro.

Tapinfluence offers metrics that align with your marketing goals. It offers you information that you can use to attract new customers, drive customer loyalty, boost repeat purchases, and maximize customer lifetime revenue. The tool will be a perfect addition to your social media analytics.

In addition to the ones mentioned above, there are many other social media analytics tools like Google Analytics, Keyhole, ShortStack, and others that you can use to keep your brand’s social media performance at the top. 

You can use these tools to understand your social media presence. With these analytics tools, you can effectively monitor and improve your marketing performance.

We hope that the article has helped you learn about the value of social media for your business. Connect directly with your customers with a single click and track how they communicate with your brand using the tools mentioned above. In the end, it’s all about building brand awareness and loyalty.