Digital Marketing – Marketing was one of the first areas to take advantage of the opportunities brought by the digital age, using more effective communication tools in its favor that allow the application of promotional strategies today. This revolution is known as digital marketing, a concept that refers to the application of marketing strategies in digital channels.
Digital marketing is a general term used to describe an online marketing strategy that exists for a digital marketing company with its audience. Companies here leverage digital channels such as Google, social networks, email, online advertising. Also, their own web pages to build relationships with current and potential customers.
Don’t forget that there is no difference between a strategy created to attract digital marketing customers. And to hinder them by fighting for their attention.
Benefits of digital marketing
When you want to strengthen the relationship between your brand. And your audience through digital marketing, you get such great benefits:
- Interactivity: This is one of the reasons why digital marketing is adopted faster than traditional channels. And it should not be focused on the product, but on the user experience at the time of purchase; Therefore, through campaigns and actions, customers and leads can interact, comment, and increase their engagement with the brand.
- Reaching Greater Audience: Today small and big brands can attract consumers to their city or any other country through their campaigns or attractive fancy fonts. It works very well to create a good online position through various channels and increase sales opportunities.
- Competitiveness: A well thought out and formulated digital marketing strategy based on real-world data from public sectors that should have an impact, positive results no matter how big or small the company is. Ho. For example, if you do good SEO optimization. You will have a real possibility of becoming an authority on the topic in the places where millions of users visit daily.
- Low operating costs: Due to its many features such as segmentation, diversity of channels, and content, digital marketing is an action that does not require a multi-million dollar investment to achieve good results. There are many tools of practice that manage to spread a message to millions of people with one publication, be it on a social network, a blog, or an email marketing campaign.
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Personalization and precision:
One of the great differences of this type of marketing is that companies develop actions to attract a target audience, namely, people who have an ideal profile for their products and/or services Huh. This is positive because with segmentation you stop spending a lot of money on the wrong people and because you gain more knowledge of your audience and become an expert.
- Analysis and measurement: When we cannot measure whether customers were confident about the marketing action taken to purchase a product or service, it is difficult to say whether the strategy was effective.
Today, digital marketing allows the implementation of metrics such as Return (Investment on Investment). Investment (ROI), Cost of Customer Acquisition (CAC), and Customer Life Cycle (Customer Lifetime Value). Which must be analyzed in real-time. Therefore, companies identify defects and begin an optimization process.
- Customer Retention: This method also provides the possibility to collect thousands of data about customers through automation tools, to understand their needs, points of pain with the brand, how they reach us, how they reach Walks out, and finally understands what his behavior is. They have to be maintained. This allows nurturing relationships with customers at each stage while increasing the user’s chances of purchasing and even becoming a brand advocate.
Three practical tips for working in digital marketing
1. Manage customer relationships from all channels:
Knowing your customer is not enough, it is very important to really know him and be able to communicate with him in the most appropriate place, time, and manner.
This way you will get a higher receptivity to the message. The recommended thing here is to have a consolidated idea about your preferences, expectations, and your website, social network, direct mail etc. With this information, you can infer the experiences that will lead you to your sales funnel.
2. Develop dynamic and relevant interactions with your clients:
The speed and harmony of digital technology, combined with the effectiveness of advanced analytics solutions. Allows you to measure the performance of monitoring and testing campaigns on the fly to see what is operating and what is not operating.
Apply what you learn immediately, as it can help you improve the customer experience and the ROI of the campaign.
3. Take benefit of Big Data to make better decisions:
To establish appropriate functions, Access to all user data (including their preferences, demographics, and interests) as well as marketing data (response rates, campaign performance, resource allocation, etc.) is required.
Integrated customer data models can connect point of contact behavior. And experience data models to customer contact history regardless of channel.
With this information, you will be able to have a comprehensive vision that will provide you with the information you need to make better strategic and strategic decisions.
Content Marketing in Digital Marketing
A content plan is crucial in the process of bringing potential customers. It is a strategy for creating, managing information and meaning that should be associated with your brand.
Therefore, content planning will allow you to communicate your value proposition so that you generate preference over other options. Furthermore, it will help to attract the attention of your target audience, arouse their interest. Win them over and in the end turn them into a customer.
In the content plan, we should specify which buyer person we are targeting and what is a stage of the buyer journey in which we are. It should consider formats such as blog posts, e-books, whitepapers, case studies, and success stories, as well as the publication date of each piece of content along with the text.
To do content marketing exactly and effectively, remember to follow the following conditions:
- Create original and quality content.
Plan topics that generate interest for your potential buyers and serve as a pillar for the content you create. Up-to-date keyword research can help a lot. - Use elements that can increase your level of probability. The text should be mixed with images or videos that make it more attractive and lighter.
- At the end of each content, you can insert a call to action.
Remove secondary keywords from the blog’s internal content, which will greatly increase Long Tail traffic from Google and other search engines. - Show other related text at the end of each content. Improves user behavior, and helps expand the time spent on the web page.
Inbound marketing
Inbound marketing is a holistic methodology. That provides a range of solutions and opportunities to grow a business, deliver value, and build trust. Their strategies have the freedom to include multiple channels and different types of content to attract, engage and delight a customer and lead.
This is different from other types of marketing because once a person becomes a customer. They are provided with support and training. Well stated by our HubSpot affiliates: A business grows when you continue to maintain consistent marketing, sales, and service. While focusing on helping current and future customers.
The marketing team develops various functions from the website. In order to get more and more leads to pass to the sales team. Who start negotiating through a negotiation tool, sharing value and knowledge until the sale closes. Subsequently, it is taken over by customer service who act as empathetic consultants and experts in the product and/or service.
Inbound marketing is, in short, a great way to market, sell and serve the customer. Create content specifically designed to address ideal customer needs and problems, it also attracts potential customers while building credibility.
This unquestionably allows companies to develop in the long term.
Inbound Marketing Strategies
Attraction Strategies:
These are directly related to the creation and development of materials. To reach the audience, the first thing to do is to create content. We means that the blog articles, offers and posts on social networks that indicate how to use your product. You can find market challenges, success stories and discounts How to launch details Or special campaigns.
Now comes the second part which involves optimizing that content with an SEO strategy, which will include a definition of a list of keywords and specific phrases that relate to your products or services. With this, the content created will appear in the first places of search engines systematically. Thus, people interested in this type of information will easily find you.
But there is another type of material. What is being used by most companies around the world today is due to the restrictions we are experiencing while leaving home: webinars, ebooks, and presentations. These ensure recurring traffic to the website. As they are highly valuable, And very robust content that needs registration to access.
