Web design becomes so popular as a career path lately due to the high demand in last years. There are so talented web designers out there. Many of the web designers invest a lot of time to develop their skills and combine their creativity with learned skills to make stunning designs to catch the eye of your visitors. However, there is a central thing that most web designers are missing. They lack the skill to implement of search engine optimization techniques SEO. Even though the web designer has some basic knowledge of SEO, the majority do not worry about fulfilling SEO strategies into their designs. Here, we mention SEO friendly website design guidelines.
Some think that this is a minor detail, but it can cause some major problems. Therefore, no matter how beautifully you design your website, if it is not indexed by the major search engines, your site will get so minimal traffic. Therefore, if you notice your site is facing a problem, you are going to hire an SEO expert to fix your website then you will end up paying double for something that should have been done the first time. It does not matter if you are a web designer or you need to hire a web designer, here are three features of SEO friendly website design guidelines:
Design a user-friendly website:
Web design and SEO go hand in hand. By designing and developing your website to make it search engine friendly, you can better meet the needs of both users and search engines. This means higher rankings for your site!
Building an SEO-friendly website makes it easier for search engines to crawl and index your pages and return your site among the most relevant search results.
When you consider that fewer than 5% of searchers look at sites outside of the top three results, having a site that ranks high is so important for getting your site and content in front of the people you want to see it.
In this article, we’ll show you how to use web design and SEO together to dominate search results.
You’ll learn web design and SEO tips for both technical and on-page SEO as well as the fundamentals you need to use to ensure that your site has a strong SEO foundation.
Design mobile responsive website:
As you may know that mobile searches exceeded desktop or laptop searches. Therefore, keep in mind if your site is not responsive on mobiles, you will lose a major traffic source. Many themes nowadays facilitate this part, so you can consider purchasing a nice theme to design a mobile responsive website which is one of the most important aspects of SEO friendly website design guidelines.
Lately one of the essential components of SEO friendly website design guidelines is to have a fast loading website. This will improve your ranking on search engines & will improve the user experience. You should check Google page speed tool here and start analyzing your site speed, especially the important pages on your site.
Soon Google will make SSL (Secure Socket Layer/https) mandatory to rank on Google SERPs, so it is better to start implementing it by installing SSL certificate on your website to protect your visitors privacy especially if you have login or sign up pages and it is a must if you have an e-commerce site especially if you are planning to collect credit card information on your site. Google chrome already display a warning to the user if that site is not secure, which can make the visitor feel suspicious and leave your site. Therefore, SSL certificate is a very important aspect of SEO friendly website design guidelines.
On page SEO:
Last but not least the On-page SEO is considered one of the important bases of SEO friendly website design guidelines. It is necessary that you properly implement website meta tags on your site which include the following:
- Page title.
- Meta description.
- H1, H2, H3 …etc tags.
- Image optimisation.
Page title and page meta description are the ones that appear on Google search pages and they should be unique to each page on your site. All of the above should include your target keywords so you can rank in Google search.
Image optimisation includes compressing the size of the image to load fast when opening the page and the other important thing is to put your keyword in the title, description & alt text of the image. Furthermore, media-rich content gets high ranking on Google SERPs. Try to see the pages that are high in ranking for your specific keyword & count how many media on the page then try to make a richer content to be able to compete.
Another important aspect of SEO friendly website design guidelines is including:
- internal links
- outbound links
Internal links are the URL links to your own website, for example, if you write an article try to link it to another article from your site with a relative topic.
Outbound links, on the other hand, are the URL links that point out to external web pages related to your topic. It is advised to make them open in a new page in case the visitor wants to go back to your site.
These are key components of on-page search engine optimization. Therefore, Take your time to employ these practices to make a significant difference your website ranks in the search engines and to fulfil the above-mentioned SEO friendly website design guidelines.
Avoid Being Sneaky:
The last tip is to avoid being sneaky. Try to make a simple design without any complications or too many features. Be creative but simple. Too many features on your page can increase the loading time of the page which lead to increase in bounce rate over time and this can harm your ranking. Besides that, avoid any black hat SEO techniques because this will harm your ranking dramatically on Google search. Blackhat SEO includes things like hidden text into your designs which is a guaranteed way to get penalized (or de-indexed) by search engines. It is ok to push the limits with your designs, but just be sure that you don’t do anything that search engines tell you not to do and to comply with the SEO friendly website design guidelines.
Web design and SEO are two things that your business can’t afford to ignore. Here’s what to focus on to make sure that you’re putting your best site forward.
Web Design and SEO: Basics
Before you even get into creating content, you’ll need to get these two key foundational items taken care of.
Domains & Hosting
Get started on the right foot with the right domain and hosting. The purpose of your domain in SEO is to create a recognizable name for your brand.
While search engines used to place a high value on exact match domains, that’s no longer the case. When you’re considering domains, focus on domains that will identify your business and that relate to your branding. You’ll want to pick something that makes it easy for people to remember you.
While it’s nice to have a keyword name, it’s much more important to have a relevant domain that’s short and easy for users to remember. While the length of your domain name doesn’t really do much for your rankings, it will make a huge difference when it comes to helping users find you.
So, it might be nice to have a domain like yourbusinessnameandwhatyoudo.com, it’s probably going to be easier for users to remember yourbusinessname.com.
As for hosting, it’s important to look for domain hosts that are fast. And, while you can change your host, it’s a lot easier to stay put. So, it’s much better to take a look at everything your host has to offer before committing.
Web Design and SEO: Technical SEO
Now that you’ve chosen a domain, hosting, and CMS or eCommerce platform, let’s take a look at some technical SEO elements to keep in mind while building your website.
CSS or HTML are best for SEO-friendly web design. While Google and Bing can handle other types of code, Flash-dependent pages pose a problem. Plus, Flash is quickly becoming deprecated across browsers.
Keep your code minimal so your site is more easily crawled and indexed.
Link Structure & URLs
Your homepage is the easiest thing for search engines to index. But, you want your other pages and posts ranked, too.
Internal linking helps with this.
With internal linking, search engines can crawl and index your content, but it’s important to use a naming convention for your URLs that makes sense and provides context to users and search engines.
Use URLs that are descriptive and easy to understand.
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