The global portable printer market is forecast to grow at a significant CAGR during the forecast period. The growth of the global portable printer industry attributed to the increase in popularity of smart appliance and rising internet penetration across the world is the key factors positively affect the market. Further, portable printers assist organizations in achieving a huge volume of the workforce to improve billing, distribution and customer services and many others. Further, changing business strategies to improve customer experiences to modernize the documentation by issuing delivery receipts, pick-up notes among other documentation at the point of delivery along with several technological advancements. However, growing preference for paperless billing and notifications solutions and shifting consumer preferences for viewing bills in their mobile devices are identified as restraint and is likely to hinder the growth of the global Portable Printer Market.
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The key market players operating in the global portable printer market include Toshiba Corp., Brother International Corp., Hewlett Packard Enterprise Development LP, Canon Inc., Polaroid Corp. among others.
Key players contributing to the market growth
These players are primarily centered on various growth strategies in order to remain competitive in the market. Strategies such as mergers & acquisitions, partnerships & collaborations, product launch, geographical expansion among others are majorly adopted by the market players. Additionally, in order to cope up with the on-going technological advancements in a similar industry, the market players are also focusing on their R&D activities.
In June 2018, Brother International Corp., printers and multifunctional printer manufacturers launched a novel printer of color inkjet all-in-one printer that is specifically designed for home and office users. The novel printer designed by the company is compact in size, simply accessible with mobile and wireless connectivity.
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In December 2016, The Epson WorkForce WF-100, designed and manufactured by Seiko Epson Corp., is the compact and portable mobile printer device that is easily accessibleand has a large battery backup that lasts long. Also, it includes the built-in wireless and Wi-Fi Direct2 technology that can easily print from smartphones, tablets and laptops, Flexible battery charging includingtravel-friendly USB battery charging; versatile, professional-quality prints, among other features.
Current Market Trends Covered in the market report:
An increase in the adoption of technologically advanced and smart devices is positively affecting the portable printer market growth.
Shifting of consumer preferences toward the use of cost-effective, compact and easily accessible printers expected to provide a growth rate to the portable printer market
The Bluetooth segment will account for significant growth in the market
The novel innovations and geographical expansions will be the key strategy of the players
North America will register a significant growth rate in the market owing to the presence of key players.
The Report Portable Printer Market – Segmented by Technology, Connectivity, and Application
• Others (Impact)
• Others (USB)
The Report Portable Printer Market – Segment by Region
• United States
• United Kingdom
• Rest of Europe
• Rest of Asia-Pacific
Rest of the World
• Middle East & Africa
• Latin America
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