Instagram has become even more popular with users since the stories and the live function, which, of course, has great potential for companies and also for founders and startups. Therefore, you should also expand your marketing to this channel, especially if the products and services are “instagrammable.” To make the planning of the content easier and also the measurability and the analysis options of the activities more transparent, it is best to use appropriate tools. This list shows you what options you have for networking, content management, and success measurement:
Instagram has become even more popular with users since the stories and the live function, which, of course, has great potential for companies and also for founders and startups. Therefore, you should also expand your marketing to this channel, especially if the products and services are “instagrammable.” This means that it is particularly vivid and easy to stage because the network only works with pictures and videos. To make the planning of the content easier and also the measurability and the analysis options of the activities become more transparent, it is best to use appropriate tools. This list shows you what options you have for networking, content management, and success measurement:
Instagram Marketing Tools
1. Instagram Analytics – Integrated and official statistics
With Instagram Analytics, Instagram itself has finally created the opportunity to better analyze and evaluate your own presence on the platform. Small tick, the analytics function with statistics on demographic information, the most popular posts, and the best posting times are only available to company profiles. After that, you have diagrams and numbers for your activities that you should definitely use. Instagram Analytics is the best source for reach and impressions in particular since other tools can only access estimates via the API and, therefore, cannot provide any exact figures. This gives you meaningful results on the total of the profile views and the range of your photos and videos. If you want to receive more data, you have to use tools that provide data on popular filters or hashtags.
2. Taggbox Widget
A must-have tool, Taggbox Widget is a UGC platform that helps you curate user-generated content from Instagram using hashtags, handle, keywords, mentions, etc. and embed Instagram feed on website as Instagram feed widget.
The tool helps you build trust, increase user engagement, and drive conversions with the help of integrating Instagram marketing with user-generated content. The tool provides diverse design customizations, layout options, content moderation, real-time content updates, content rights management, responsive & lightweight widget, and much more.
3. Buffer – Practical planning assistant for several social media channels
The time spent on social media is a major hurdle for small businesses and startups. Practical helpers and tools are just the right things to make the effort clearer. Buffer helps here because the tool allows the management of advertising postings, automated publication according to a fixed schedule, and for many social media channels at the same time. But analysis features are also included, which allow the performance of your account to be better assessed. This makes the tool an all-rounder that combines posting, advertising measures, and success measurement in parallel. The tool comes in a free or free trial version and is supplemented by paid, more extensive versions.
4. Hootsuite – Clever organizational talent for your social media profiles
This practical tool is like a buffer and also supports the administration and publication of postings. In addition, Hootsuite offers automated posting on a schedule and also has integrated analysis options that deliver results on social media activities. Here, too, the advantage is that several social media channels can be managed in the tool at the same time, and only one tool is required. This gives you the opportunity to use it to organize and monitor all of your social media appearances. The basic version of this practical helper is free of charge.
4. Iconosquare – the standard tool for Instagram analytics and monitoring
Iconosquare is one of the standard programs for monitoring the Instagram presence in order to receive analytics. This includes an overview of the activities of certain periods, as well as the growth trend, filter usage and density of posts, for example. The influence of hashtags can also be seen, and posting times with corresponding commitment can be understood. Followers are also shown in detail. Another feature of the tool enables a profile cover with the last 50 photos as well as a widget with which your Instagram photos can be integrated and displayed on your website. However, the tool only comes free in a 7-day trial version, after which Iconosquare is subject to a fee.