If you have chosen to click on this topic, then it is that either you are a new interior designer willing to learn digital marketing for your business, or you have implemented a strategy that is not yet giving you the desired results, and you want to know what is it that you are doing wrong.
Or third, you have put a Digital Marketing Plan for Interior Design Business that works wonders for you, but you want to upgrade it for even better results.
Either way, you have landed on the right page, as we will share the Best Digital Marketing Ideas for Interior Design Business with you right here.
Here is an interesting fact about the design industry: According to an analysis done by the US Bureau of Labor Statistics in 2020, there were 59,170 people employed in the interior design industry getting an average annual wage of $61,400.
New York has the highest hourly wages for designers at $34.25. The labor market data shows that five cities in the US have maximum interior design institutions. Washington DC, Miami FL, Jacksonville FL, Seattle WA, and St Louis MO are top ranking among these(Source foyr.com).
With so much competition around, it becomes a testing job to survive in the industry. When you want to outsmart others in the marketing game for your home decor business, digital marketing is the only way to do it.
Interior design is not only an art but also a business. This is why an interior designer needs to have a creative approach to business and harness marketing abilities to gain the trust of their clients. Here is a list of digital marketing ideas for interior design.
Create Exquisite Video Content for YouTube and TikTok
Interior Designing has more of a visual appeal to its audience. People come to the internet to search for design ideas and want to see something outstanding every time.
To stay relevant in your niche, you need to create videos of your ideas and work and showcase them on platforms like YouTube and TikTok.
Here is what you can convey with a video:
- Showcase your portfolio
- Demonstrate your accomplishments in the field of interior design
- Use psychological cues to attract new clients
- Showcase positive client reviews
- Share design templates with potential customers to help them envision your design ideas in their office or home
- Keep the audience engaged through interactions in comments to gain trust
Target your Audience with Proper Research and Keywords
“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.”
– Geoffrey Zakarian
Before strategizing any digital branding moves you must be clear about certain things:
- What is your vision for your business?
- What do you want people to know you for?
- What core values are your interior design business based on?
- What is your visual identity?
After answering all the above questions stick to those answers and philosophy consistently.
Proper consumer research goes deep into the psyche of your target audience and helps you know their buying behaviors, preferences, etc.
Keyword research is essential to rank your brand when anyone searches for interior design services. Use professional tools if needed for this or get any digital marketing company for interior designers to do the job for you.
The SEO experts of such companies will give you a clear and detailed report of all that matters to your niche. You also get a competitor analysis report with this, which will help you know what others in your field are doing and how they are ranking.
Know more about the Importance of Competitor Analysis for your Business Growth. This data is available to anyone to observe the market, take surveys and questionnaires, or study past research material.
Thorough research is vital to sales of your services because only then will you be able to carry out your marketing strategies.
Try to find the problems your clients face, what they want, not what you think they want. When you address their pain points and provide solutions they will automatically be drawn toward your brand.
Create a Brand Resonating Website
A website is a digital representation of your business along with being your online showroom. Hence having a website that truly represents your brand is essential.
The more aesthetically pleasing your website is, the more audience will engage and interact with it. As a designer, it will be the best platform to showcase your art.
Look at your competitor’s website and try to know how users interact with their website to improve user experience on yours.
Vitals for your interior design site:
- Aesthetically pleasing design
- Good user experience so that it is easy to navigate, and loads fast
- Optimized for devices
- Represents your skills and brand with the best theme
- Contains links to all your social media channels
Use WordPress to design your site or hire a developer for a professional touch.
Make Pinterest your Best Friend
Interior Designing is a creative profession. Pinterest is the best social platform for anyone to show their creativity.
Every day millions of users find what they are looking for on Pinterest or get inspired by creative ideas posted there.
Various Pinterest boards showcase top ideas from around the world, on just any topic. Use this app to share your interior design ideas and brand to gain potential clients. The procedure is very simple.
- Create a Pinterest account
- Upload pictures of your interior design ideas on your Pinterest board
- Use relevant titles for the pictures so the users can find them while surfing for design ideas or services
- Use high-definition pictures for clients to judge every aspect of your design plan
- Get creative here and feature designs with different styles and patterns to attract new clients
Use Localized ads
Interior designing business must be geographically viable. Hence it is a good idea to target an audience near you.
Capitalize and maximize your local brand presence with local SEO. Register your business on Google My Business, Yelp, Bing Places for business, and similar platforms.
After registering, add all information such as your address, links to the website and social media accounts, and contact information. Use advanced targeting features in ads on Google or social media to customize the location, age, buyer persona, interests, dislikes, etc.
Map out a solid Digital Marketing Plan for Interior Design Business and follow it step by step. Download The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence on HubSpot.
Use SEO Techniques for your Home Decor Business
When you think about digital marketing, SEO remains an integral part of it. Use SEO techniques to rank better in Google search results, various social media platforms, and other digital marketing channels.
Use SEO to find keywords and phrases audiences usually search for. Then use them in interior design marketing materials, blogging, content marketing, posts on social media, link building, and so on.
Make Influencer Marketing a Part of your Digital Marketing Plan
While influencer marketing always works as a branding strategy, it is also a useful digital marketing strategy for interior design businesses.
If you have not yet struck a collaboration with Amber Gizzi or Amy Lau you are missing out on a huge number of followers they could reach with their social media. Make a strong customer base by joining hands with influencers and utilizing their reach to create your brand awareness.
To get an entire list of influencers in the interior design industry, click here.
They will make a combination of hashtags, service narrative, and graphic design with your business card to create a powerful post. The best part is that the distribution of this content is also up to them!
Generate Reviews and Referrals
Almost two-thirds of shoppers think that online reviews are an essential part of the decision-making process.”
– Smith Willas
The best marketing since ancient times is word of mouth. Referrals also work as the lifeline of marketing for your small interior design business.
85% of designers agree that word of mouth is very effective in gaining new clients.
How do referrals work? Well, you need to ask for them by giving out your business card and asking everyone to contact you if they or any of their contacts are looking for interior design services.
In the same way, ask for reviews from clients you have worked for. Add a review section to your website for any visitor to have a look as it will help the decision-making.
Wrapping it up
As an interior designer with a startup, digital marketing can be a time-consuming task for you along with actual projects. Even when you have a big design agency, you would prefer having an in-house digital marketing team or outsourcing your marketing to any agency to save time and energy.
Handling social media, creating a website, running it, and looking for various SEO marketing aspects needs expertise that a digital marketing agency such as ours provides to its clients.
You may choose any agency to take your design business to new levels and follow the above-discussed digital marketing ideas for your Interior Design Business.