Yes, you read it right. Content marketing is no longer just about curating marketing copies that have an element of excitement and a little pinch of branding. With the ever-changing tides in the digital landscape, infusing keywords in content & the marketing mix has become even more critical. The competition has already gotten highly saturated, and in the battle to outperform the competition, keywords are the saviors that shield the brand from unwanted noise and clutter.
In this blog, we have attempted to shed light on those keywords that are winning the heart of the search engines. And this is the same thing we need, “Love from search engines,” as it is the only way to get the top position on the SERPs.
So, without dragging the conversation any further, let’s dive into the crux of the discussion.
Types of Keywords with Their Implications
The six main types of keywords are covered right here, just for you. Read on to discover.
First Type: Target Keyword
These keywords apply to your target marketplace, industry, services, or products. They are further categorized into six main types.
Needless to say, these are the keywords that define a brand’s product. For instance, if you run an ABC company, the product keyword would be “ABC denim jacket.”The best move is to use these keywords in your product pages so that you can get a higher chance to convert your visitors.
These are the keywords your business rivals are competing against. You need to perform research to learn what keywords your competitors are targeting for.
This strategy is not a sin, as we all want our businesses to survive and thrive. And remember, it is always a good idea to learn from your rivals.
Quite evident from the name, these keywords target a specific region, city, or town. When you work with geo-targeted keywords, it becomes easy for you to reach more people, especially if you run a brick and motor store.
An example of these keywords may be “summer jackets in New York.”
The following are the remaining three keywords, and their names are enough to tell you what they are all about.
Market Segment Keywords
Second-Type: Keywords Based On Length
Probably, these keywords are the best-known among all the types of keywords. Let’s have a look at what are they.
As the name suggests, these keywords contain only one or two words. For example, keywords like “cat food,” “dog toys,” etc. Remember, these keywords share high search volumes; however, they are highly competitive to get ranked on search engines. Not to mention, many firms compete for the same keywords, which makes the keywords highly competitive.
These keywords are a bit more particular and more comfortable to rank for. For example, keywords like “cat food for big cats” would be a medium-tail keyword.
These types of keywords are effortless to rank and comprise very certain terms like “high protein cat food for fat cats.” But as ill would have it, long-tail keywords are not searched by the majority of the people; therefore, they have low search volume but have high conversion rates.
Third-Type: On-site Keywords
You will see these types of keywords as a part of the top SEO strategies, in which the purpose is to win more and more clients to the website or, in other words, bring more traffic to the business profile.
Talking about this type, on-site keywords comprise one primary keyword and various other secondary keywords. These keywords are chosen for a particular page or article/blog on your business website. Every page of your website has to concentrate on a unique primary keyword positioned in a distinguished position, alongside secondary keywords placed randomly through the content.
Let us make you understand these all with the help of an example.
For example, if you select a primary keyword as “superior coffee maker,” you will select the secondary keywords like “best coffee maker” or “superior coffee maker reviews/testimonials.”
Fourth-Type: Keywords for Google Ads
The further discussion will help you formulate your keyword research strategy for the paid advertising options such as Pay per Click.
In Pay per Click, you are basically bidding on specific keywords based on certain criteria. Here is a breakdown of those criteria.
Broad Match Keywords
These keywords apply to plural or singular forms, synonyms, related terms, and even misspellings. By choosing the broad match keyword option, Google will show your ad when a user enters the exact keywords or phrases similar to keywords.
Phrase Match Keywords
This will help you target the exact phrase like your Google will show ads for exact matching keywords. For example, “men’s jacket for summer,” “men’s jacket plus-size,” or “designer men’s jacket.”
Exact Match Keywords
In this specific case, Google shows your ads only for very identical keywords or phrases. For example, the expression men’s jacket would also include terms like jackets for men or jackets men.
These keywords share an identical meaning but have varying user intent. For example, the negative keyword for “men’s summer jacket” would be “Women’s jacket” or “winter’s jackets.”
After including these types of keywords in your Google ads criteria, your webpage won’t show up for these useless search terms.
Fifth-Type: Buyer Keywords
Consumers search for products and services they are interested in; hence, the queries made are referred to as buyer keywords. These keywords in question are categorized into three broad categories, each indicating a varying search intent.
Here’s the breakdown of those categories.
Informational keywords: These keywords constitute the terms “why” and “how.”Users search use these keywords when they are in the journey of buying.
Navigational keywords: These keywords have to do with buyers actively looking for more comprehensive information on products, so you may expect the word “best” as a prefix to the navigational keywords. Here, users may enter the specific brand name as well.
Transactional keywords: They apply to the users who are hot to trot to purchase something. You may anticipate the terms like “free delivery” and “best deals” as part of transactional keywords.
Sixth Type: Short-Term Fresh keywords
Since the pandemic hit the globe, search engines have been spectating the whopping queries of the “coronavirus” related news. Believe it or not, the formerly mentioned phrase has become the most-searched term in internet history.
By this, we can deduce that selecting something that is currently trending can serve as the best bet to potentially boost the rankings. However, be watchful if the topic of the hour has nothing to do with your actual offerings, you will hurt the chance of making the most of these types of keywords. Keep in mind that these keywords are only pertinent for timely blog posts. For your webpage, use evergreen keywords that have a longer timespan to survive the search competition.
The Ball Is In Your Court Now!
By now, you have understood the essential keywords that contribute to the content marketing efforts. Whether or not you are an SEO person, this information ought to be in the knowledge bag of everyone who wants to stay ahead of the curve. Last but not least, keywords act as a big wheel that speeds up the online marketing efforts and awards business owners with accelerated growth! And if you are wondering who can squeeze the essence of both (SEO and Content) to produce fruitful results, then Jumpto1 can be your ally! Then what are you looking forward to? Have a sound digital marketing agency on your side to enjoy instrumental business sustainability. After all, they know the ropes to control the ever-changing tides of the digital landscape.