Do you want to learn a handful of useful tricks to boost your online engagement metrics? Are you looking for a way to improve your SEO to attract higher traffic to your website? Keep reading to learn how to boost your online engagement.
Among small businesses, only less than 64% have a small website or online presence. Among these businesses, the competition to boost engagement is fierce. However, it’s a good challenge for all businesses who want to stay at the top of their game.
In our guide, we will discuss how to boost your engagement metrics. We will also talk about why you need to focus on certain metrics. Keep reading to learn why you must learn the reasons to develop your engagement metrics.
Essential Engagement Metrics You Need to Pay Attention to
Before we discuss the methods of boosting your online engagement, let’s learn what they are first. What are the metrics that you need to keep your eye on? These engagement metrics include:
- Page time or average session duration
- Scroll depth
- Social comments
- Conversation rate
- Page depth
- Conversion path
- Brand awareness
- Bounce rate
- Value by source or medium
- CTR or click-through rate
- Exit rate
- Top exit pages
- Returning visitors
- Event tracking
- Dollars per visitor
- New leads
- Leads per visitor
- Link sharing
Now, you’ll notice that it’s a long list. You may not have all the time to take care of these measures. You may feel that it’s better if you focused on running your business instead.
Let’s talk about those things more in-depth and determine their functions first. Starting with reach, this is the metric that lets you test the performance of your content. When checking the reach, consider the unique users, location, and devices used.
Page time is how much time visitors spend on your website. Scroll depth is how far down the page they reached before they exited. The social comments will show you what users think about your product or website.
The social comments will also show how negative or positive the feedback on your business is. When you compute the conversation rate, you also need to know the number of total comments. The formula for conversion rate is: Total Comments / Followers * 100 = Conversion Rate.
Other Metrics to Track
Brand awareness lets you know how many people know about your brand or search for your brand. The bounce rate will tell you how many visitors go right back to Google after entering your webpage. Page depth tells you how many more of your pages a person visited before they left the site.
A good CTR will also reflect how well you’ve written the title tag and meta description of a webpage. Exit rate will tell you how often people leave your webpage. The top exit pages show what’s missing in your content.
Those are only some minor metrics you also need to keep track of.
Forms of Content That Can Boost Online Engagement
It’s not enough to have online advertisements to attract new visitors to your website. You also need to use other means to improve your website’s engagement metrics. One effective way is to increase your credibility.
People love it when you feed them new information that is useful to them. Look for research studies and expert advice to spread truthful information. Don’t forget to include links to them on your posts, too.
Another form of engagement-boosting content is social proof. Show your potential customers see the trust that past customers give your company. Give them the chance to see reviews, pictures, client testimonial videos, and more.
If your products or services are helpful to people, your audiences will enjoy a tutorial video or two, too. Remember that video content is the most engaging type of content. Among viewers, an average of 95% will remember the message in a video they watched compared to reading.
After all, video content marries audio and visual data. If you want users or viewers to receive your message well, consider producing videos. The good thing about this is that you can DIY the video or hire an agency to help you create a high-quality video.
Finally, be ready to open yourself to your audiences. Vulnerability is a powerful key to being relatable. It’s also a great way to motivate others to use your product or services to improve their lives.
How to Boost Key Online Engagement Metrics
Let’s look at some key engagement metrics you need to give priority to.
How do you measure and boost brand awareness? Measuring brand awareness can occur through social media mentions, inbound links, and reviews. You can also boost brand awareness by using retargeting ads and creative content.
You can boost reach best when you pay for promotions. Influencer and micro-influencer marketing are excellent ways to expand your brand’s reach.
For improving your conversion rates, you need fresh and creative content. You can use your past social media analytics to learn where engagement spiked. You can also use tools like Discover to help you find the newest popular content on relevant topics.
How to Boost Online Engagement With Research
Now, you know a few of the content types you can invest in to improve your website traffic. Let’s see how you can apply this information to different engagement-boosting strategies.
First, let’s talk about the power of sharing legitimate and studied data.
We mentioned that research could help you improve your credibility and authority. However, there is a fun way to present the data you find and share online. That is to create engaging posts using infographics. Did you know that infographics can increase web traffic by 12%?
It’s better than using stock photos, videos, and charts. It’s also a more timeless way of sharing data than making memes that can go out of trend fast. However, to create an effective infographic, make sure you have a good designer to design and make it.
Create Video Content to Connect With Your Audiences
You can also create videos that share useful information. Earlier, we already told you about giving tutorials. These are useful if you want to show potential customers how easy-to-use a product is.
Your videos can also show audiences the different applications of a product. For example, your product is a micro-fiber towel. In a video, you can show how the consumers can use it to clean almost any surface.
If you can, try putting together the vulnerability and video ideas. Shoot a video owning your vulnerability and sharing the journey you took to reach where you are. Most viewers will see this as a good thing and may even project it as being transparent.
It will not only show your audiences what you’ve gone through. It will also showcase your originality, willfulness, and determination to succeed. It creates a relationship between you and your audience that no other content type can.
Boosting Your In-App Engagement
While having a website and social media presence is good, having an app can also give you more reach. An app can also enhance user accessibility to your products and services. You can use it as a more dependable medium to gather feedback and other information. Offer exclusive incentives and increase customer loyalty through your app.
Once you have an app, getting more clients is easier. One strategy to attract more clients is to create a focused onboarding program. In other words, you must show your audiences what the app can offer the typical consumer.
What value does the app have that they can’t get anywhere else? For example, you offer discounts when a customer orders a product through your app. You can also highlight the convenience features and functions of your app.
Another thing to consider is that phone apps are for personal use. Why not create personalized offers and in-app push notifications? When you do this, make sure your push notifications don’t go overboard, or consumers will find it annoying.
If this seems hard, an easier way to boost in-app engagement metrics is to offer real-time support. Don’t stop at creating an automated chat to help customers with simple problems. You should also consider clients who have more complicated issues that an AI can’t help.
When your AI chatbot can’t help your customers, your support team should be ready to step in. Remember that real-time problems need real-time solutions. A support team that can make decisions is better than keeping the customer waiting.
Create Quality Content to Attract and Keep Visitors on the Site
A key (and the king of) content type is the written piece. Whether it is an article, blog post, or other types of written content, it will be an optimal solution. The reason is that you can optimize written content best with the use of SEO.
For example, you find the right keywords and spread them throughout an article. You may also want to include long-tail keywords. Google can feature common questions in your content in its “People also ask” snippets.
However, you must know that optimizing keywords isn’t the most important part of SEO anymore. Today, the search engine focuses more on user intent over the exact keywords. It means you don’t need to go crazy over using the exact keywords or key phrases in your content.
When you write your blog pieces or articles, you must also keep them compelling. Nobody wants to read a monotonous wall of text. Keep your articles colorful by adding photos, metaphors, and even pop culture references.
Before you start writing, keep in mind that optimizing a website takes time and patience. You won’t get your results within two nights or even a fortnight. It can take months before your SEO strategy starts showing results.
All you need is the patience and the knowledge to assess your SEO strategy. Don’t have time to learn about writing an optimized blog post or optimizing video content? SEO services like GMB Pirate can help you grow your small business’ local SEO and more.
Importance of Improving Your Engagement Metrics
Why do you need to create engaging posts, anyway? Your engagement metrics will help you improve your website. They will act as your guide on your path to perfecting your strategy.
You’ll know which parts of your engagement strategy to revise and reinforce. Heed the signs of engagement metrics, and you can change your strategies early. Your engagement metrics will also show you the strengths of your strategy.
An enhanced strategy can help people find you faster and buy more of your products. Improving your website isn’t only going to improve your sales. It’s also going to do other things, like boosting your reputation and authority as a company or brand.
For example, if you can get consumers to vouch for your product or services, you’ll build a reputation. More people will see your brand as trustworthy and reputable.
A good reputation will get you loyal, long-term clients and the growth of your customer base. Once you have a loyal customer base, it’ll be easier for you to introduce new products and services to them.
Today, Google’s search algorithm uses over 200 factors to rank websites. Don’t focus only on keyword optimization in SEO. It’s an outdated belief that can cause more harm than good for your website.
Attend to the different types of engagement metrics. This way, your website becomes a well-rounded one when it comes to visitor engagement.
Create an Engaging Website Today
It takes time to build clarity, trust, and loyalty from your customers. Quality and excellent customer engagement is a factor that can speed up that process. Also, you need to know how to adjust your strategies based on engagement metrics.
We hope that this guide on engagement metrics helps you improve your website. Now, you have a deeper understanding of the key engagement metrics to focus on.
If you want to keep reading content on metrics and website improvement, check out our other guides now.