Do you want to increase the traffic on your website by targeting keywords? Well of course, who doesn’t. It is considered that more traffic will help in generating more revenue for your business. But sometimes this does not work, maybe because you are getting the wrong traffic which is not converting into money, due to this you will get the opposite result.
That is why it is important to use various techniques through which you can rank your website on the first page without paying any additional money. One of the factors is “Keyword”. Keyword can be a single word or combination of few words.
They are searched by people on several search engines such as Google. On the basis of the volume of those searched phrases SEO utilizes the keyword as per their needs. However, finding the right keyword that will generate the right traffic is the task of an SEO expert.
Searching for keyword is not an easy task as their rank changes over time.
Having a professional SEO expert will get more traffic on your website and get more customers and earn revenue. Keyword are the chosen phrases or words that internet users type on search engines to get their search queries. They always play an essential role in ranking a website, so utilize the correct and highly used keyword in your ranking strategy. We provide the proper brief information on how keyword can be your friends and how you can easily utilize them to your advantage.
The keywords your customers are using
Keyword are very important to identify your customers. There are many tools free as well as paid through which we can search for the correct keyword. Google Adwords is the best tool and since Google is the biggest search engine worldwide, it has a lot of data that helps you in finding the right customers.
The intent also plays an important role in determining the keyword. For instance, if someone typed about social media advertising Dubai vs the best marketing agencies in Dubai. Both of those keyword will get the traffic but there is different intent. What would you do? Use both of them or just the single key phrase.
Use keywords in a creative manner
We all use keyword while writing blogs, essays, applications or letters. However, wee never focus much on the content. We just write whatever we have to. When we write any content always write in a creative manner.
The best and the different way of writing your content is first make your thoughts creative because your creative will be written down with your hands.
As everyone suggests that first brainstorm, then write.
First make an outline, then write it in detail.
Use simple keywords than the typical ones
Whenever we start writing, we use an English vocabulary that is difficult to understand, and we choose it to make our content looks very different. My suggestion is that yes we have to use such keyword which make our content very creative; however, we should not use the typical keyword which no one can understand.
Not every traffic is better
As we have discussed earlier, it is necessary that every traffic is good for your business and may generate you revenues. You need to understand the different segments of your target segment such as regions, age, gender, etc., and then use the keywords that are right for you and your business.
Understanding the demographics and then searching for keywords will increase the traffic on your site, but that traffic can be turned into potential customers. Because now you are implementing the right keywords.
Pick the Right Region
Before looking for keywords, you need to know the regions in which your potential targeted customers are located. If you are applying the keyword of best Thai cuisine in Karachi but you want to target customers in Dubai, then you are doing it wrong. Always know your customers and their regions, if you are targeting the UAE region then SEO company Dubai suggests that you need to pick which region of UAE you are targeting such as Dubai, Abu Dhabi or else for the effectiveness of keywords. Do not just pay attention to high-volume keywords and use them, but use them wisely.
If you are implementing the right keywords but in different regions or the right regions with different keywords, it will cost you not just your time and effort you just put in but your revenue as well. For the effectiveness of your keywords and if you want them to be your friends then choose regions and keywords correctly.
Usage Frequency
It is also an important consideration to understand the frequency of keywords that can be used in the content. It is suggested the higher frequency of usage must be avoided as it impacts the content which we will discuss later on. The high frequency of keywords can distort the attention of users. There are three major keywords which are short, middle, and long-tail keywords.
Short keywords consist of 2-3 words but these aren’t very targeted and it will be irrelevant to search outcomes most of the time. Middle tail keywords on the other hand consist of 3 – 4 words, these words get more search volumes but higher effectiveness. Lastly, long keywords consist of 4 or more words, these keywords have specific and targeted customers. So use the best keyword tail and frequency to effectively implement them and get positive results.
Improve your typing speed
I personally love writing. Also, I type a lot in a day due to which I can type above 3000+ words in a day. I can type very quickly, so it is one of the suggestion to make your keywords your friends by increasing your typing speed.
Finally! Create Content
After you finalize the right keywords, now is the time to write content. Your content must not be keyword-dense, but the content should be creative and attractive to readers. Try to avoid using more and more keywords in single content, because readers can get offended and stop reading your content. So it is better to limit the usage of keywords.
Conclusion
Keywords are important for your online business, website, blogsite. To get more traffic over your site you need to include the high volume keywords, but they also need to be relevant for you and your targeted customers. Always use keywords which are not typical, and easy to understand. Your content must be attractive and persuading, so always first brainstorm your thoughts/ideas, then make an outline, then write your creativity on a sheet of paper. The keywords you use in your content must not be overused because it removes the essence of that specific content.
We provide the reasons why the keywords are important and how you can utilize them to your benefit. They sometimes become your friends if utilized correctly. So do not ignore the importance and effectiveness of keywords, and utilize them in the right manner.
I hope you all find this article interesting and informative. Give us feedback on how you liked our article, and are you using it correctly or not. If you all want any more information or any other topic, then just comment below to let us know. Give us feedback on how you liked our article, and are you using it correctly or not.
