Members of your church know that the community they love and the programs they benefit from cannot continue or grow without their generosity. They want to give and encourage their peers to do the same! However, your church may be looking for the right ways to introduce church online giving software without diverting the focus of your communications from the most important aspects of your purpose, such as the spiritual development of your congregation.
Its members understand the importance of giving and the value of generosity. As long as online giving software is designed and used with your church’s mission in mind and reminding your congregants of the good work your church is doing every day, your church can feel comfortable and safe in adopting and encouraging these methods of giving.
To make sure your congregation is comfortable and well informed about the new online giving options available to them, your church should consider
A direct approach to the need to give. Your members will be more encouraged to give when your church takes a direct and direct approach by explaining the connection between members’ gifts and the continuation of important church programs. When it comes to talking about giving, your members will respond well to openness.
A focus on the specific projects to which the gifts are directed. Emphasize the importance of your church’s specific initiatives so that members can connect with the problems you are working to solve and the good you are doing in your community. Whenever possible, give them the option to choose the specific projects they want they’re giving to support.
An approach that emphasizes convenience for members who already give. Established members with a history of donating to your church may be comfortable with the giving process but are unsure about the new online giving software. Getting a family member of the church to explain its use helps here, but your church should also keep more traditional gift options open for members who prefer these methods.
It’s easy to see how online giving software can benefit your congregation, but for churches that haven’t implemented it yet, the benefits to your church’s management team may not be so obvious. Online giving can help you gather and organize more information about your members and communicate with them more effectively, strengthening your connections with your church.
