Are you still finding it hard to get engagement on Twitter? Well, the good news is you are not the only one. The bad news is, there are over 4.2 billion active social media users globally- 70% log in at least once a day, and 49% admit to checking social media multiple times daily. So, you may have been missing out on some business.
As we approach the last month of 2021, many brands are now looking at their social media output to see what they can do to increase their social media presence and generate engagement in 2022. Let’s explore how you can conquer Twitter in 2022.
Know Your Audience
If you want to use Twitter to boost your business in 2022, you first need to know your audience. You don’t want to create content no one wants to see.
Before you plan any content for your Twitter business page, take some time to do your research. Understand the demographic of people your business serves. For instance, if you sell beard shaving cream, you want to target a male audience.
Twitter allows you to target by gender, age group, and other vital demographics like location.
Consistency is an essential factor to boost your business with TwitterThis means you must tweet regularly. Also, don’t just tweet for the sake of it. Share valuable content with your followers.
If you have writer’s block about what to tweet to your followers, see what others in your field are tweeting. For example, finance professionals can check out a Twitter account like this one, as they constantly post tweets and images that users find interesting.
Grow Your Followers Organically
What is worse than not having followers? A large following that never interacts with your posts. When you don’t grow your followers naturally, that’s what happens.
So, avoid the temptation to buy followers or engage in other paid strategies to boost your Twitter account. The best way to grow your Twitter business page genuinely is by providing value.
Remember, engagement leads to more followers – and more followers mean more clicks and more leads.
Make Use of Twitter Cards on Your Website
Twitter cards are a nifty little feature that Twitter offers you. They’re great for making Tweets stand out in timelines because they enable you to show high-quality images right in the Tweet itself.
More visuals lead content increases engagement according to 68.7% of marketers who deem it crucial.
Adding cards to your website is easy. You just have to embed some code.
Once your website is enabled with Twitter cards, you can enter your website’s URL on KnowEm. The tool tells you if you set up your Twitter card correctly.
Don’t Forget the Hashtags
Hashtags are one of the most underrated tactics for getting your tweets in front of more eyeballs.
If you’re tweeting about a specific topic, it’s necessary to use the right hashtags to get in front of the right people.
Social media marketing’s influence on businesses will only grow as more people continue to join the social media spaces. Twitter has 330 million active users monthly, so the platform’s potential to help you reach more audiences and promote your business is immense.
If you follow these tips and create valuable content, you can boost your business with Twitter in 2022.
Author Bio – Mashum Mollah is an entrepreneur, and passionate blogger. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences at Emblem Wealth. If you are an entrepreneur, marketing professional, or simply an info-holic, then this blog is for you.