Marketing and advertising tools are increasing with each passing day. It has become important for every field to use these new tools and services to stay competitive. Like any other industry, the media industry is also gradually taking SMS advertising services to reach their viewers. SMS advertising service is not very common for the media industry today, but it will soon replace the other marketing tools.
In the paragraphs below, we will get familiar with SMS marketing services for the media industry.
Advantages of SMS for media industry
Cinemas and theaters provide facilities like displaying movies etc., in such situations; the cinemas display their weekly show list in malls or on the banners. Despite opting for these strategies, they can not attract much audience. In such situations, to attract more audience, SMS advertising plays a great role. There are multiple benefits that the cinema or theater owners can get from text marketing services. Not only the owners but the general public can also take advantage.
Below are some of the common benefits that the media industry and the people can get from SMS.
1. Booking tickets
People can get their tickets booked just by sending an SMS. Theater owners or the media industries that provide facilities to watch movies and shows send SMS alerts to the people, letting them know the shows for the weekends or afternoon shows. From the list of shows, people can get their tickets for their favorite show or movie.
2. Timing updates and changes
To update the viewers and the audience about the changes in time for telecasting or showing their shows is critical. The media industry frequently uses SMS advertising techniques to let the viewers know about changes in timings or other updates. Informing about any changes at the very last moment SMS alerts are a great help.
3. Engaging the viewers
The media industry can engage the viewer by sending them SMS alerts and getting their opinions on what they think about the previous episode of a series or their predictions about the upcoming episodes. People are more likely to share their opinion and ideas this way, the engagement of the viewer and the media industry increases.
4. Listening to the OST’s
Production houses send SMS alerts and share the OST links of the most popular serials and dramas. The viewers can either choose from the list and get the link of the favorite OST, or the sender only sends a single link from which the receiver can listen to the OST.
5. Providing links to watch favorite shows
Sometimes, people can’t watch the shows or the series while they are on air. In such circumstances, the media industry takes advantage and increases the viewers of their shows and serials; they send the links to watch the shows they missed. To better identify the target audience, hire the SMS marketing agency in Dubai because you will not send the SMS to every person; some strategies will help identify the target.
6. New music tracks
Music composers and singers also use this service to promote their upcoming tracks. They send updates to the receivers about their new tracks and send them links to listen to the full track online. Using SMS advertising services, singers, music production houses and composers can increase the viewers and earn a lot.
7. Promotions and discounts
Cinemas and theaters use SMS advertising service when they have sold almost all of their tickets with profit. They send discounts and deals at the last moment to the people to attract them and increase the number of viewers in the cinema house or fill the empty seats. It is one of the effective ways to promote your cinema house.
8. Votings
Many reality shows and award shows ask for audience opinion. People can vote for their favorite contestants and celebrities through SMS services. The engagement of the audience and the media industry increases using such platforms. In return, the media industry can offer prizes and gifts for the people who vote through SMS in bulk.
Anthony Davian -10 Benefits of Social Media for Business
Points to remember while sending SMS alerts
The media industry and production house must consider certain points while they send SMS alerts to their viewers. First of all, it is to identify each viewer’s taste and send them alerts according to their taste. Some people watch family shows with their family on weekends, and you must take care of their choice and taste.
The second more important point to remember is not to annoy the viewer by sending them SMS alerts in bulk. There are chances that your receiver will opt-out, and you may lose all your viewers gradually. Hire the best SMS marketing agency to reach your target audience by keeping all the do’s and don’ts of writing a professional text message into consideration.
Social Media Marketing Packages Can Bring You The Best Marketing Benefits
Future of SMS in the media industry
As more and more people are now into the entertainment world, it will be important for them to manage and stay in touch with their viewers. For checking what the viewers think about their shows and programs, SMS advertising will be one of the effective services. The future of SMS marketing is bright in the media industry, like any other industry or field.
