The 21st century is a technologically advanced era. Technology is involved in every niche of life. From health to education, communication, and even shopping, people are more dependent on the internet and electronics. Among so many technological advancements, the most growing trend in e-commerce. It is growing. Customers today expect to be able to browse and make a purchase online instead of going online. Customers believe that buying online not only saves their time, but also they get to know about the brand’s latest offerings in advance and full details of the products along with discounts and coupon codes. Because of this, many small businesses are jumping online websites and creating storefronts to compete for sales.
A study reveals that the number of e-commerce customers across the globe is expected to boom by 400 million in 2021. Shalom Lamm concludes that global e-commerce revenues will reach more than $2.7 trillion in the current year. It shows a rough growth of 11 per cent in a single year, and till 2025, this growth will continue to increase to $3.4 trillion. This increase in trend shows how much people like it to shop online from the comfort of their homes. With the trend of e-commerce, the use-friendly websites of a business or an organization have replaced the traditional methods of promotions. Today even if a company cannot afford luxury shops for the showcase of its products, it can put them on the website and, with minimal digital marketing techniques, can bring in revenues.
It is not wrong to say that now high profits are not the fate of big businesses or brands only. Being a small business owner, you are limited with assets, and you want to reach a large number of customers in less time. A user-friendly website is the best digital platform to get more people worldwide. However, website development is not an easy task, especially if you are a non-technical person. If you plan to develop a website for your small business, you are at the right place. The article would guide you on how to make an innovative website for your business.
Following are the six tips you need to know before building a website for your business, irrespective of its size, I would say. Let’s discuss,
1. Choose An Impressive Domain Name
Finding the right domain name for your website is the most important thing you need to consider before making one. In simple words, a domain name is the address of your business’s official website. With this, the customers reach your business, so you cannot neglect the importance of a good domain name. I would suggest choosing a domain name that reflects the purpose of your business because this is how your business website gets ranking in the world of the internet.
- Remember the following tips to come up with the best domain name for your website.
- Chose the easy spelling for your domain; it would make it easy for customers and other businesses to remember it.
- Make it short. The shorter it is easy it is to remember.
- Take a reputable domain extension. I would suggest using the.com, as it is the most common and the easiest to remember.
- Never use numbers or hyphens, as these are difficult to remember.
- Build an SEO-friendly URL that would help the clients to locate your business.
2. Choose a Credible Website Host
The next thing to do is start your website. This can be done by finding a reputable host and would help your small business go bigger. A website owner connects the purchased domain name to the host website, which powers the website. When potential customers or other companies enter the URL of your business website into the search engine, they can locate your business.
The charges of a website host are different. It might charge $ 2 a month or at times $ 100 a month. The costs depend on the particular features your website possesses.
3. Select the Best Content Management System
The next thing to do is the selection of the CMS. A CMS is a software application that clients use to manage their digital content. There are different kinds of CMS, and their purpose is to cater to varying types of needs. Being a small business owner, you might not want a Content Management System that is technically difficult to deal with. Some of the most used and authentic Content Management Systems are WordPress, Drupal, Joomla, and Squarespace. The Squarespace is the best CMS for small business owners who are limited with a budget and have zero or little technical knowledge.
4. Choose a Professional Design For Your Website
The design of the website is a crucial thing to consider. The method of the website becomes more critical when the business owner has limited technical knowledge.
- A few tips for a website design are
- Use bright colours for the website
- Use easy to read fonts- visible fonts
- Compress the graphics
- Add images
- Incorporate a navigation system as it helps the website to load quickly
- Another important feature, especially if you are selling goods, is the “add to cart” button. Also, accommodate “call now “or “buy now “push buttons. Adding these buttons makes the shopping experience easy and attracts customers again.
5. Design Mobile-Friendly Websites
Businesses can never overlook the importance of a smartphone and connection to the internet in the customers’ love today. This little electronic gadget is not limited to communication only; people also use it for using the internet and social media tools and websites. Make sure that you develop a mobile-friendly website for your small business. Remember, if a website takes more time to load on a mobile phone, people will bounce it.
A few website hosts allow businesses to edit their websites on mobile phones. GoDaddy and Wix of among them. Most of the industry worldwide realizes the importance of a mobile-friendly website. The customer services personal of carpet cleaning East Bourne says that most of the customers are attracted to the business compared to its competitors because of the company’s mobile-friendly website.
6. Choose A Reliable Ecommerce Platform
Select the e-commerce business website even if you are running a small business and making profits within less time. The selection of a creditable platform is crucial if you aim to keep your customers loyal for a longer time. It is also essential to encourage the customers to trust you for sharing their personal or financial details.
wooCommerce, Shopify, Squarespace are some of the most reputable e-commerce websites.
With the boom of the e-commerce industry and people transforming their traditional buying needs to online buying, the idea of launching a website for your small business sounds lovely. However, it is not that easy. Usually, business owners, small companies, are limited with a budget and technical knowledge. The above six tips for creating a website are for your guidance, and I am sure these can help you design the best mobile-friendly website for your small venture. With the trend of e-commerce, the use-friendly websites of a business or an organization have replaced the traditional methods of promotions. Today even if a company cannot afford luxury shops for the showcase of its products, it can put them on the website and, with minimal digital marketing techniques, can bring in revenues.
Do share which of the above tip for a website development was most helpful in your case? What are your thoughts about the boom of the e-commerce industry? Is e-commerce helpful for small business owners to reach many potential clients with limited resources and budgets?