Strong marketing plans get the word out about your business, even in a heavily saturated market. By implementing smart advertising tactics you can expand your small business’s clientele and develop tactics to boost customer retention rates.
You can use these smart marketing tactics to develop your small business advertising plan.
1. Interact With Potential Customers Through Social Media
Many potential clients get their first impression of a business from their digital presence. Social media serves as the outward face of your company and can be utilized to help establish trust between your business and potential customers.
Your business can build a rapport with customers by engaging with comments and direct messaging features.
2. Enlist the Aid of Micro and Macro Influencers
Social media influencers have developed strong relationships with their followers. You can put out a virtual ask for potential influencers, offer discount codes, or even hire individuals with a strong social media following to be an influencer for your business.
By enlisting the help of a micro or macro influencer you can rely on their network to introduce new people to your business.
When influencers praise products or services that they are trying out, it is interpreted as a reliable source. You can use this as a tool to expand your clientele because influencer’s followers place a lot of trust in their reviews.
3. Utilize an Email List
A great tool to increase your customer retention rates is to implement an email list. This list allows you to foster a better relationship with your current pool of customers.
When you establish an email list for your small business you create an aura of exclusivity. This will make your pre-existing customers feel valued and gives you a great focus group to launch new ideas and promotions.
4. Engage Users With Animated or Video Content
We spend hours every day scrolling through digital media. In order to make your advertisements stand out among all of the other ads, you can add animated or video elements.
Most traditional advertisements take a static form, this makes videos and animations draw the attention of users. These benefits that dynamic content can have can be reflected in your business’ sales.
5. Promote Earned Media
Earned media is any content that your business has not paid for or created. This is when customers tag your business account in a review of your business or create a post where they are using your products or services.
By resharing these organically created pieces of media you can boost your business’ visibility and add credibility to your brand.
Rely on Your Small Business Marketing Strategy
Effective marketing tactics allow small businesses to compete with large corporations. Investing in smart advertising allows you to create brand awareness and expand your customer base.
Small business advertising allows individuals to take control of their marketing efforts. Connect with us for more articles like this!