Which of your posts are the best? What time of day do your Instagram posts get the most engagement? Is your Facebook strategy driving leads to your website? If you don’t have SMM analysis tools, you probably have a hard time answering these questions. Whether you’re looking for campaign performance data, Instagram and Snapchat stories, or an overview of all your profiles, here are the 5 best social media analytics tools in 2018 to add to your arsenal.
1. Sprout Social
Every brand should have a dedicated social media management tool. With Sprout’s social media analytics, you can measure the performance of your Facebook, Twitter, Instagram and LinkedIn businesses, all in one platform. Having all your analytics in one place makes it easy to track and compare your efforts across different profiles and platforms.
Networks: Facebook, Twitter, Instagram, LinkedIn, and Google+
Price: Starts at $ 99 per month
Recommended for: Any brand that maintains multiple profiles on multiple networks.
Of all the major social media platforms, Snapchat provides brands with the least amount of performance data. One of the reasons for this is that the platform itself is not as reliable as Facebook, Twitter and others. But thankfully, there are third-party tools you can use to get deeper Snapchat analytics. The most popular of these is Snaplytics.
Snaplytics gives you data on your snapshot engagement, audience growth, and more. Another unique feature of Snaplytics is that it also gives you information about your Instagram Stories.
Networks: Snapchat and Instagram
Recommended for: Brands looking to measure Snapchat performance.
Iconosquare is an SMM analysis tool specifically for Instagram. One of the standout features that makes Iconosquare stand out is that in addition to analyzing your photos and videos, it gives you insight into Instagram Stories. With higher tier plans, you can also get reach analytics.
Price: from $ 9 per month
Recommended for: brands investing in Instagram marketing.
Iconosquare is one of the many Instagram analytics tools on the market. If you’d like to explore some of the other options before making your decision, here are some Iconosquare alternatives.
Later is another tool specifically for Instagram. In addition to publishing and organizing your feed, Later also provides analytics for your readership, engagement, and more.
Instagram Insights: If you want a free social media analytics tool for Instagram, then native business app analytics is a good place to start. You can see your best posts, optimal posting times, audience demographics, and more.
Buzzsumo is different from other social media analytics tools on our list. Instead of analyzing your brand’s individual social media metrics, Buzzsumo looks at how content from your site performs on social media. For example, if you want to know how many shares of your last post on the site received shares on Facebook and Twitter, Buzzsumo can provide you with this data.
Social media is one of the best ways to distribute content. Therefore, it’s important to understand what resonates most with your audience. Buzzsumo will not only show you the number of shares for each piece of content, but it will also show you which type of content works best and on which network.
Networks: Facebook, Twitter, LinkedIn, Pinterest, and Instagram
Price: From $ 99 / month
Recommended for: Brands that publish on their own websites.
Hootsuite is one of the most popular social media tools, offering a full free version . It has been around for over a decade and has many features for bloggers, small business owners and even teams.
With Hootsuite, you can post content to Facebook, Twitter, Instagram, LinkedIn, Pinterest, and your YouTube channel.
With Hootsuite, you can easily add social media, schedule content to post, and preview it before posting. Compared to Buffer or Sendible, the interface of this application looks a little dated, but in terms of its functionality, it is very good.
Another great feature of Hootsuite is that unlike some social media management tools, you will have an analysis of all your social media content , not just what has been posted through the platform. This allows you to easily track the success of your strategy. However, this feature is only available in the paid version.
Analytics of all your content
Shared content library for teams
Scheduling content by calendar supported drag-and-drop mode
Start Price: ₽ 1266 / Month
For the success of your Social Media Marketing strategies, it is important for you to find a relevant set of tools to evaluate them. Most likely, you will not be able to get by with one tool, concentrate on the social networks in which you want to achieve your goals, and, based on them, choose ways to analyze success.