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4 essential tips for your SEO and Social Media campaigns

 

In recent years, the SEO strategies (short for Optimization Search Engine ) to position content on the Internet have changed very frequently, to accompany the permanent modifications of the algorithms of Google . In that process, the old paradigm of focusing on a single keyword has shifted to working on search terms , user needs, and long-tail searches .

In this context, Social Media Marketing has gained great prominence when proposing SEO strategies for most companies. But it should be noted that, according to Matt Cutts , a software engineer at Google, social indicators do not influence what is normally believed when positioning content in search results . In this article I am going to tell you everything you need to know about the relationship between SEO and Social Media , and how you can work on it to benefit your business. Here we go!

SEO and Social Media: 4 fundamental considerations for your campaigns

According to many experts, the popularity that a company can have on Social Networks can influence the positioning of its content within the search results of engines such as Google and Bing . Now, in what way do they do it? Keep reading, because here I will share with you 4 aspects that you must take into account during your SEO campaigns.

1. Social Media profiles influence positioning

It is very important that you keep in mind that social profiles strongly influence positioning within search results . Furthermore, it is common for such social profiles to appear among the first results for searches related to brand and company names.

To verify this, I entered the term ” Pepsi ” in Google from my computer, and discovered that indeed the brand’s social profiles appeared among the first results . More specifically, I found that Pepsi on Facebook appeared in third place , which is evidence of the importance of social profiles from the SEO point of view . For their part, the brand’s Twitter and YouTube accounts appeared in fourth and fifth place , respectively.

In this sense, it must be taken into account that the social profiles of any company are usually perceived as something much closer than a website , from the perspective of the users. For this reason, I strongly recommend that you work and update your accounts on Social Networks if you want Google to make you a place in terms of positioning.

2. Take into account the search engines of Social Networks

When users search for brand-related information , they don’t just go to Google to do so. On the contrary, more and more people turn to Facebook, Twitter and other Social Networks to learn more about the companies of their interest.

For this reason, it is essential that you consider the positioning of your brand within Social Media . Thus, I recommend that you carry out an audit to find out which channels represent your company in each Social Network , so that you can take control of the situation to eliminate those that are unnecessary and manage your channels personally, following the strategy of your Calendar Marketing on Social Networks .

To carry out this task, you can use our Social Media Control Template. She will guide your auditing process on Social Networks and help you to know who represents you on each channel.

3. It is essential to share abundant and quality content

As it is said among the Community Managers and experts in Digital Marketing, “ Content is King ” when it comes to reaching the audience and managing to position a brand among Google’s search results. Why? For many reasons. Firstly, content is what allows you to offer added value to the public , and it is, in turn, material that can be shared and viralized (when it is of quality) through the different Social Networks .

Indeed, the two fundamental pillars that you should consider when making your posts are abundance and quality . Regarding the first, it is essential that you keep your accounts always updated , so that your brand is present every day in the life of your audience. To make sure you meet that condition, you can help with Postcron , our app for automatically posting to Facebook , Instagram,  Twitter,  LinkedIn, and Pinterest .

Sharing quality content is important from the SEO point of view since they are the only ones capable of being indexed by the search engine and required by the audience. At the same time, they can be optimized to be detected by Google more easily (for example, by using keywords ). Thus, it is recommended that when posting on Facebook, your blog or any Social Network you always try to make sure that your content is relevant to your audience. This will serve to retain your followers and better define your brand identity.

4. Always include keywords in your posts

As you know, an element essential to achieve a good SEO position is to include keywords in your website, your blog and your marketing campaigns in Social Media . Similarly, it is essential that you use them in your publications for Facebook , Twitter and other sites where you have accounts.

Thus, every time you write a post for Facebook or when you compose a tweet, you should make sure to add keywords that facilitate the location of your content. For example, if you have a kitchen utensils house and you are going to share a publication about a recipe to prepare a certain food, you can help yourself with the Google Keyword Planner to choose the most used keyword by users to find that content. .

In this way, you will collaborate with the SEO positioning of your content on the internal search engines of Social Media and also on Google. It will also help you to increase web traffic to your site and your blog, so put it into practice!

I hope you apply these 4 tips on SEO and Social Media , since they will help you improve your search engine rankings . At the same time, they will facilitate the arrival of users who use the keywords corresponding to your content, and will increase the volume of visits to your website. Not bad, right? For organic rankings, you can also get in touch with the best affordable seo services and optimize your website professionally.

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